Author: WeBalkans
Help for Bosnia and Herzegovina’s delicious raspberries conquering the EU market
“As we were growing continuously, we had issues, but with the pandemic the difficulties increased, in particular for our subcontractors.”
Supporting growth in time of crisis Maida Hadžiavdić from Herbos Nature explains that the company had been growing steadily for years, but that, like other businesses, they faced difficulties when the COVID-19 pandemic started in 2020. “As we were growing continuously, we had issues, but with the pandemic the difficulties increased, in particular for our subcontractors,” says Maida. Just then, there was a call for proposals for supporting agricultural companies in Bosnia and Herzegovina, launched by the EU-funded EU4AGRI project. Herbos Nature applied and received support including the purchase of equipment for the company and their subcontractors and other related assistance for improving working conditions, totalling over €114,000. As one of Herbos Nature’s subcontractors, Nebojša received valuable EU-funded equipment to make the family’s work a little easier and more efficient. “As I now have my own tiller cultivator donated by EU4AGRI, my costs are lower,” explains Nebojša.“EU4AGRI has helped us expand our market. In addition to Ustikolina and Bratunac, we now have a new branch in Travnik. We hired more employees and started working with additional subcontractors.”
About the project The EU4AGRI project is a four-year initiative (2020-2024) aimed at modernising the agri-food sector, creating new jobs, as well as retaining existing ones, and supporting recovery from the COVID-19 crisis in Bosnia and Herzegovina. The total value of the project, funded by the European Union, is over €20 million, and it is jointly implemented and co-financed by the United Nations Development Programme in BiH and the Czech Development Agency. The project also enabled the company to benefit from new equipment and other support. “The EU4AGRI support has helped us expand our market. In addition to Ustikolina and Bratunac, we now have a new branch in Travnik. We hired more employees and started working with additional subcontractors,” says Maida. Through the EU4AGRI equipment the company has also modernised production processes. As with 23-year-old Maida, the company’s employees are mostly young trained professionals, tasked to make sure that all work processes meet the highest quality standards. Over 95% of production is destined for export to countries such as France, Germany, Poland, Serbia, Slovenia, Switzerland, and Turkey. “The new equipment has improved production conditions and helped us meet the requirements of our customers,” says Maida. “We are happy to have participated in the EU4AGRI project and thus contributed to the sustainability of the agricultural and food sector in BiH.”Over 1,500 citizens participate in YEA street action on 8 March
For this year’s International Women’s Day on 8 March, WeBalkans and the Young European Ambassadors (YEAs) teamed up to promote the #BreakTheBias campaign.They did this through reels and other social media content and street actions across the Western Balkans including in Banja Luka, Belgrade, Kumanovo, Niš, Novi Sad, Podgorica, Pristina, Sarajevo, Skopje, and Tirana.
Over 1,500 women participated in street action activities aiming to break the bias of gender stereotypes. The included stopping women on the street and asking them to answer questions such as “Who am I as a woman in the Western Balkans?” and “How do you describe yourself as a woman?” and writing their answers on the totems placed by the YEAs on the street.
Some of the messages that women wrote on totems as part of the action, included: “I would like to see more equality”, “Wonderful”, “Never stronger”, “I am a woman in science”, and “Proud”.
The WeBalkans YEA network was launched in August 2020 as part of the Regional Communication Programme for the Western Balkans (WeBalkans), managed by the European Commission’s Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR). The platform is a creative network of future young game-changers from across the Western Balkans. These 120 visionary young people are interested in learning about EU values and promoting the opportunities that the EU offers, but also advocate for topics such as gender equality, intercultural learning, environment protection and human rights.
YEAs and US Youth Council Albania prepare initiative banning plastic bags
On 16 March, the second open discussion between the EU and US Ambassadors to Albania and the Young European Ambassadors and US Youth Council took place in Tirana. The parties discussed their cooperation since the first meeting held in June 2021, and possible future collaboration between the two youth networks.
The focus of the meeting was the EU Green Agenda for the Western Balkans and how young people can get involved in shaping the Green Agenda in a practical sense. In line with the ambitions of European Green Deal, the Green Agenda paves the way for a transformation towards climate-neutral and resilient, green and circular economies in the region.
Overall, the two Ambassadors encouraged them to engage, exchange ideas and participate in building a better and more secure future for their country, remembering also their place in the world and the difference they can make.
It was agreed that the YEAs and the US Youth Council would prepare a draft for a joint initiative on banning plastic bags in Albania. The next meeting between the networks will be to share the results.
Turning the tide for traditional crafts
“What we could share was our approach which is unique to us.”
Local art presented to the world Miroslavka explains that when she first introduced the idea of promoting the production of wooden ships in traditional style, the local community had serious doubts about it. “They asked who would be interested in our wooden ships in these times of modern yachts and advanced technology,” she says. However, she persisted. “I thought that what we could share was our approach which is unique to us.” In order to maintain brand exclusivity, the Bokovac family must fulfil the condition that more than 80% of the material used in making a ship must be of Montenegrin origin. The wood they mainly use for construction is mulberry, which is well known along the Montenegrin coastline and which the Bokovac family call “Montenegrin teak”. It is extremely lightweight but also strong, which is key to the quality of the final product, as wood has to undergo significant processing before being used in the ship. Miroslavka says, “It’s not always easy to buy mulberry, but as more and more people in our area know that these materials are needed, there are more and more frequent calls from landowners who have mulberry trees on their property and who offer them for sale.” The shipbuilding event that aroused the most media interest in Montenegro and the region over the past few years was the news that the Bokovac Calafat Workshop had been recognised by the royal family of Abu Dhabi, through an order for three ships: one small one with an engine, another just a metre longer than the first, and a third 10 metres long. Nenad and Petar worked hard with their team to fulfil all the requirements so they were able to finish the vessels on time. With the arrival of the boats in the Emirates, the Bokovac family had become a globally-recognised brand.“The ReLOaD project helped us with further promotion of this skill to our community and to the world. More importantly, it helped us to pass on this skill to younger generations.“
About the programme The Regional Programme for Local Democracy in the Western Balkans (ReLOaD) is funded by the European Union and implemented by the United National Development Programme. ReLOaD is now in its second phase, lasting until 2024. Recently, the Calafat workshop has joined forces with the EU-funded ReLOaD project and started the mission of promoting their tradition along the entire Montenegrin coast. The Cattaro Sail Project offered training on shipbuilding to young people, and promotion of sailing through publications and social networks. The grand finale was the “Days of Sail” event and the Kotor Regatta. Models of sailing boats from this project were donated to the Maritime Museum, and a big step was made towards the preservation of this historical skill and its value for tourism. Miroslavka says that for the Calafat workshop, “The ReLOaD project helped us with further promotion of this skill to our community and to the world. More importantly, it helped us to pass on this skill to younger generations”. The word calafat can be found in Greek and Arabic, and since ancient times has referred to a ship’s craftsman with expertise in maintaining a wooden frame. Later, this term began to refer to the most experienced and respected of shipbuilders. The Bokovac workshop is the only one in the world who has the right to use the name “Calafat”. For them, as well as for Montenegro, it is an honour to be keeping this tradition alive.EU in North Macedonia presents first ever European Woman of the Year award
Five outstanding women who are making a difference in their fields while giving inspiration to society at large have been nominated by #TeamEurope in North Macedonia for the 2022 European Woman of the Year Award.
The five nominees are national transplant coordinator Maja Mojsova Mijovska, alpinist Ilina Arsova, film director and writer Dina Duma, National Gallery director Dita Starova Qerimi, and MaMa Organa company founder Natalija Burgieva. They were proposed by the ambassadors of Croatia (Nives Tiganj), Germany (Anke Holstein), Romania (Monica Axinte), Sweden (Kristen Forsgren Bengtsson) and the EU (David Geer), respectively.
“We mark International Women’s Day by honouring five extraordinary women who have shown that only the sky is the limit in pursuing dreams and in working for the common good. Their stories are inspiring. They break prejudices. They prove that gender has nothing to do with ability and that capacity and dedication have no gender,” said Ambassador Geer at the ceremony, also attended by First Lady Elizabeta Gjorgievska.
The Delegation’s European Woman of the Year Award – complementary to the European of the Year Award that the Delegation introduced in 2019 – aims to raise awareness of the obstacles to gender equality while giving recognition to women who lead by example and help in making the world more equal.
‘Udhë’ finds a way to offer ride-shares in Kosovo
“We wanted to test the approach first through social media before we went onto developing an app, and it worked.”
Eroll and his friends first discussed this idea a few years ago and initially agreed to launch a social media page where people who were interested in sharing a ride would be able to communicate and arrange joint travel. “We wanted to test the approach first through social media before we went onto developing an app, and it worked,” says Eroll. The ride-share group on Facebook gathered around 10,000 members in a short period. This proved that people were interested, and the team recognised an opportunity for developing a professional service. They started to develop the app for drivers and passengers at the beginning of 2020. As they had very little experience in this type of endeavour, they applied to the EU-funded VentureUP project for technical assistance with a focus on prototyping. Eroll and his team benefited from webinars and tools for marketing, business modelling, and funding which were helpful in building their expertise. In addition, they focused on the systematic collection of data which offered a much firmer basis to build confidence in their business model and launch the app.“The support provided by the European Union was crucial in developing and bringing our idea to life.”
About the project The VentureUP – University of Pristina Venture Incubator project supported by the European Union in Kosovo provides students and start-ups the opportunity to develop job-creating businesses and increase their chances of meaningful employment in Kosovo. During the first incubation programme in 2019, seven starts ups with a total of 23 team members completed the programme. Of these, four start-ups registered as legal businesses generating revenues and employing a total of 15 people. In 2020, there were 12 start-ups with 31 team members who completed the second incubation programme. As a result of this, five legal businesses have been registered and are generating revenues and employing a total of 18 people. The app has been on the market through Google Play and the Apple store since January 2021. The online community now has over 30,000 followers through social media, and close to 15,000 users of the mobile app. They solve transport problems for several hundred passengers daily. The four-person team is now looking for more significant turnover and help in securing an angel investment for expansion. They are planning to launch the service in Albania and in Balkan markets where the EU’s biggest ride-share platform has failed. Eroll explains that in the Kosovo education system there is a lack of teaching on entrepreneurship and the ways of developing an idea into a product and on monetising ideas. For him, incubator projects are therefore crucial in enabling the first steps on business and entrepreneurship. “The support provided by the European Union was crucial in developing and bringing our idea to life,” he says.Removing barriers to rail transport in Western Balkans
Around 110 participants from the six Western Balkan partners took part in a hybrid TAIEX regional workshop in Montenegro from 7-8 March, focused on improving transport flows on railway border crossing points.
The Technical Assistance and Information Exchange (TAIEX) scheme offers peer-to-peer technical assistance and policy support from public specialists based in EU Member States to regional partners in the Western Balkans. Through TAIEX, the EU and public administrations in the region work together to create a better business environment.
Over the two days, experts from three EU Member States – Estonia, Poland and Romania – shared their experience and knowledge of relevant EU legislation and customs control procedures with representatives from ministries of transport and interior as well as customs and rail authorities
Only 5% of trade between Western Balkans and EU is transported by rail, with an overwhelming 95% transported by road. Rail freight emits far less CO2 than equivalent road transport. To achieve climate neutrality by 2050, a 90% decrease[1] in greenhouse gas emissions from transport will be necessary.
Average CO2 emissions by motorised mode of freight transport, EU-27, 2018

Source: Fraunhofer ISI and CE Delft for the European Environment Agency, 2020
Note: tkm = tonne kilometre
The Western Balkans also has an important role to play in the global value chains that supply the EU, and vice versa. Improving the efficiency of rail transport is therefore not only important for the environment and climate targets, but also for integrating the Western Balkans Common Regional Market into the European single market.
Organised in cooperation with the Ministry of Capital Investments of Montenegro, the Transport Community and the Central European Free Trade Agreement secretariat, the workshop covered the EU legal framework, necessary infrastructure upgrades and practical application of management principles, including the introduction of efficiency assessment tools. The project involved a site visit to a joint rail freight border crossing point in Tuzi, Montenegro – on the border with Albania.
Following positive participant feedback, TAIEX will organise additional assistance targeting individual partners in the region – to further support progress in regulatory reform and implementation on the ground.
[1] Compared to 1990 levels









