Author: WeBalkans
EIB supports urban regeneration and higher education in Bosnia and Herzegovina
EBRD and EU to boost competitiveness of SMEs in North Macedonia
A walk through Western Balkans cultural heritage
“In every museum or cultural institution we have professionals who are good at their specific subject such as archaeology, anthropology or biology, but are not as good at storytelling. We wanted to take a new approach.”
A different kind of storytelling
Ivan Svetozarevic is a Project Manager from Association Manifesto which won a grant for this project from the Tourism Development and Promotion Project, funded by the EU and implemented by the Regional Cooperation Council. He explains that the project idea was developed based on a number of specific challenges that the tourism industry was facing in promoting cultural heritage. The main challenge was the lack of attractive interpretation and storytelling methods for cultural heritage in general, and cultural heritage in rural areas in particular. “In every museum or cultural institution, we have professionals who are good at their specific subject such as archaeology, anthropology or biology, but are not as good at storytelling,” he says. The project picked eight locations in three Western Balkan countries including Felix Romuliana in Serbia, medieval fortress Svač in Montenegro, Samoil’s fortress in North Macedonia and similar, and hired professionals to develop stories based on facts but also on oral history and urban legends and came up with a unique approach which sets a story in a wider context. “We wanted to offer a new storytelling approach for heritage in the Western Balkans: a new product,” says Ivan. In parallel, the project developed specific routes around the sites. The routes include local businesses such as small shops and restaurants and in this way provide an opportunity for engaging and creating benefits for local communities and businesses around the sites.“Most visitors by default choose bigger towns and cities when it comes to cultural tourism. The sites selected by our project are mostly in rural areas which now benefit economically from tourism”
About the project The Tourism Development and Promotion Project, funded by the EU and implemented by the Regional Cooperation Council, is worth €5 million. It works to develop and internationally promote joint regional cultural and adventure tourism offers, increasing the number of tourists visiting the six Western Balkans economies, and extending tourist stays in the region. Association Manifesto was among grant recipients in the second round of grants – worth up to €54,000 each –awarded in October 2019. The Regional Cooperation Council (RCC) is an EU co-funded initiative that promotes cooperation, reconciliation, and economic and social development in the region. The selected sites are from Montenegro, North Macedonia, and Serbia. The routes and stories are uploaded on the web page and mobile app developed by the project so visitors can independently visit and enjoy the sites. This provides an opportunity for the visitors to have a cross-border experience while enjoying the cultural heritage promoted by the project. In this way, the project contributes to joint promotion of the regional cultural tourism offer, lengthens visitors’ stay in the region and increases revenues and employment in the tourism industry. Most of the sites selected by the project are in rural areas and Ivan explains, “Most visitors by default choose bigger towns and cities when it comes to cultural tourism. The sites selected by our project are mostly in rural areas which now benefit economically from tourism”.“Listening to vocational teachers and principals”
This research is based on a survey of over 10,000 teachers and some 750 school principals from nine countries, among them Albania, Kosovo, Montenegro, and Serbia. The study reveals the extent to which teacher policies have been successfully implemented and the challenges the education systems face.
EIF Annual Report
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Big ideas – hope and strength
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The EU in 2020
Do you want to know what the EU did during the year to combat the pandemic and its effect? The measures it took to boost jobs, growth and investment? Or how citizens benefited from the European Union? You can find the answers to all these questions and more in The EU in 2020.









