The vast European Union market is open to everyone, primarily to young people with knowledge and ideas from member states, but also from candidate countries, and in this context EU institutions support education and empowerment, particularly of young people. With EU support and in cooperation with Jasna Pejović, Director of DigitalBee and Flourish, the Europe House in Montenegro organised the workshop “Career Skills for the Future of Europe” as part of the broader educational programme for young people and start-up businesses entitled “Digital Communication, LinkedIn and EU Opportunities”.
“The programme has been designed as a practical educational cycle that introduces young people to how the modern EU ecosystem functions – from projects and mobility opportunities to start-up initiatives and international partnerships. Many participants emphasise that the programme helped them define their professional goals more clearly and improve the way they present themselves in an international environment,” says Ana Barada from Europe House Montenegro. She explains that the focus of the training is on skills that are essential for professional development in the European context, but which are often not part of formal education: digital communication and clear presentation of ideas, building professional identity and credibility, strategic use of LinkedIn, content marketing and communicating values and projects, networking and initiating cooperation in an international environment, and understanding how EU organisations select partners and projects.
The Europe House Montenegro programme consists of four interconnected workshops combining theory, practical exercises and work on concrete examples, while the acquired skills enable young people to present their ideas and initiatives in a way that is relevant and understandable within the EU context. Although these topics may seem familiar, the implementation of this series of workshops highlights the difference between the everyday use of digital tools and their professional application.
Among other things, participants in this programme learn how to clearly articulate their professional story, how to build a high-quality and authentic LinkedIn profile, how to create content that builds trust and visibility, and how to establish first contact with EU partners and organisations,” Barada emphasises, adding that the workshops are part of the regular format of free educational events at Europe House called “Chat Thursdays at Europe House” which aims to bring relevant topics closer to young people and the wider public through an interactive approach. She notes that the lecturers are experts in digital communication, work on EU projects and the development of the start-up ecosystem, with practical experience in international cooperation. Participants in the training sessions are primarily young people – students, young professionals, entrepreneurs and all those wishing to develop their skills and better understand EU opportunities – who apply through a public call announced on social media, with selection made on a “first come, first served” basis.
Workshop leader Jasna Pejović, Director of DigitalBee and Flourish, says that particular emphasis was placed on LinkedIn as a tool important for professional visibility, networking and opening up new opportunities.
“It was important for me to present digital communication not as ‘self-promotion’, but as a tool for building trust, credibility and professional development. My goal was for the workshop to be practical, modern and useful to young people who are at the beginning of their careers or building their professional path, and that is precisely why I focused on how to use LinkedIn to present more clearly who they are, what interests them, what they are building and in which direction they want to develop,” says Pejović. She explains that she prepared the workshop based on her own long-term professional experience in digital transformation, leadership and entrepreneurship as the founder of the start-up Flourish and as someone who actively builds a professional presence and community on LinkedIn, while she also drew information and inspiration from many years of teaching experience in Marketing and Digital Marketing, from working with students and young professionals, and from a very concrete understanding of how professional visibility, networking and trust-building function today in the digital and international context.
“What I noticed was that many arrived feeling that they lacked sufficient experience or that they ‘had nothing to say’, especially when it comes to LinkedIn and professional communication. During the workshops, this changed significantly – they began to recognise that they too, whether students, young professionals, representatives of the NGO sector, entrepreneurs or start-up founders, have valuable stories, experiences and development paths that they can communicate effectively and authentically. There were many questions, much interaction and very strong engagement, which for me was the best indication that the topics were relevant and well chosen,” Pejović explains.
Barada says that participants were highly satisfied and left the workshops with concrete results such as improved LinkedIn profiles.
“Many highlighted that the programme helped them define their professional goals more clearly and improve the way they present themselves in an international environment,” Barada explains, adding that participants in the workshops gained practical and applicable knowledge, a better understanding of EU projects and opportunities, and greater confidence in professional communication.
Alongside free educational opportunities such as this one organised by Europe House in Montenegro, employment services in many EU countries and candidate countries offer vouchers for free education in this field.
Among other things, participants in this programme learn how to clearly articulate their professional story, how to build a high-quality and authentic LinkedIn profile, how to create content that builds trust and visibility, and how to establish first contact with EU partners and organisations,” Barada emphasises, adding that the workshops are part of the regular format of free educational events at Europe House called “Chat Thursdays at Europe House” which aims to bring relevant topics closer to young people and the wider public through an interactive approach. She notes that the lecturers are experts in digital communication, work on EU projects and the development of the start-up ecosystem, with practical experience in international cooperation. Participants in the training sessions are primarily young people – students, young professionals, entrepreneurs and all those wishing to develop their skills and better understand EU opportunities – who apply through a public call announced on social media, with selection made on a “first come, first served” basis.
Workshop leader Jasna Pejović, Director of DigitalBee and Flourish, says that particular emphasis was placed on LinkedIn as a tool important for professional visibility, networking and opening up new opportunities.
“It was important for me to present digital communication not as ‘self-promotion’, but as a tool for building trust, credibility and professional development. My goal was for the workshop to be practical, modern and useful to young people who are at the beginning of their careers or building their professional path, and that is precisely why I focused on how to use LinkedIn to present more clearly who they are, what interests them, what they are building and in which direction they want to develop,” says Pejović. She explains that she prepared the workshop based on her own long-term professional experience in digital transformation, leadership and entrepreneurship as the founder of the start-up Flourish and as someone who actively builds a professional presence and community on LinkedIn, while she also drew information and inspiration from many years of teaching experience in Marketing and Digital Marketing, from working with students and young professionals, and from a very concrete understanding of how professional visibility, networking and trust-building function today in the digital and international context.
“What I noticed was that many arrived feeling that they lacked sufficient experience or that they ‘had nothing to say’, especially when it comes to LinkedIn and professional communication. During the workshops, this changed significantly – they began to recognise that they too, whether students, young professionals, representatives of the NGO sector, entrepreneurs or start-up founders, have valuable stories, experiences and development paths that they can communicate effectively and authentically. There were many questions, much interaction and very strong engagement, which for me was the best indication that the topics were relevant and well chosen,” Pejović explains.
Barada says that participants were highly satisfied and left the workshops with concrete results such as improved LinkedIn profiles.
“Many highlighted that the programme helped them define their professional goals more clearly and improve the way they present themselves in an international environment,” Barada explains, adding that participants in the workshops gained practical and applicable knowledge, a better understanding of EU projects and opportunities, and greater confidence in professional communication.
Alongside free educational opportunities such as this one organised by Europe House in Montenegro, employment services in many EU countries and candidate countries offer vouchers for free education in this field.
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