Blidinje Nature Park hosted an EU-funded bicycle ride to promote tourism in Bosnia and Herzegovina (BiH). The mainly recreational ride saw 180 participants winding some 50 km through a route that is considered among the most beautiful landscapes of the Park and the country itself. This activity is part of “Cycling Rural” project financed by the European Union whose objective is to improve cross-border cooperation in shared natural and cultural heritage of BiH and Montenegro. It is the fifth in a series of recreational bicycle rides organized within the project.

The project will also introduce the “Bike Friendly Concept” quality standard, thus adding value to the tourist offer in the entire region, which will directly lead to an increase in activities in the rural areas of Herceg Novi, in Montenegro, and the West Herzegovina Canton in BiH.

On the day of the event, a workshop providing insights on tourism product development was held. The project will result in the creation of a new and more attractive tourist offer under the brand “Cycling Rural”, which will be included in the tourist offer of both countries, as well as in the overall tourist offer of the Adriatic hinterland.