Adi Softic

“I bring a wealth of experience as a chairperson, with a proven track record in the entertainment industry, cultural and event management, public speaking, organizational leadership, and public relations. Holding a Bachelor’s degree in Political Science and International Relations with minor in International Business from the University of Buckingham.

I proudly represented Bosnia as the sole participant included in Madonna’s ‘Art for Freedom’ project and engaged in cultural endeavors alongside distinguished figures such as Professor Ivo Josipović, the former president of Croatia. Over 10,000 individuals in my local community have been captivated by my performances, events, plays, and exhibitions.

I was the only young Bosnian interviewed by Newsweek magazine, discussing arts, youth activism, and the potential of Balkan youth in shaping culture. Moreover, the project ‘Ex Files Maglaj,’ which I co-founded, played a pivotal role in archiving photographs and artifacts following the Bosnian floods of 2014. Our exhibition not only showcases the city’s landmarks and forgotten sites, garnering regional recognition, but has also attracted over 7000 visitors and generated more than 1,000,000 online engagements.

Furthermore, as the chairman of the organization ‘Dictum Factum,’ I’ve facilitated numerous regional projects, providing youth interested in culture, education, entrepreneurship and social cohesion with invaluable opportunities. Notably, through our YEA Network, we successfully launched the Maglaj Spirit Weekend, a unique platform intertwining film, music, and discourse, fostering regional cooperation and preserving cultural heritage.

My entrepreneurial drive led me to secure the role of Members Relations Manager at ABSL, where I collaborate with the Bosnian and Herzegovinian business services sector, helping catalyse positive change and presenting my country and business opportunities on various scales.”