Exploring the Cross-Border Charms of Kosovo and Montenegro: Peja and Gusinje Unveiled

Blerta Harxhi Begolli holds the role of Senior Project Officer in the Tourism Sector at the Municipality of Peja. She elaborates on the municipality’s consistent success in securing support for Cross-Border Cooperation projects, stating, “We maintain regular contact with visitors at our tourism information centre. Most of our project proposals stem from the feedback we receive from both visitors and the community.”

The municipalities of Peja and Gusinje had established a twinning partnership for some time. Recognizing the shared need for enhanced promotion of their cultural heritage, they jointly decided to initiate and apply for the “Cultural Heritage: A Treasure of the Cross-Border Region” project. This project encompasses a series of measures aimed at enhancing the quantity, quality, and visibility of tourism activities related to the appreciation of cultural and natural heritage.

To enhance the conditions of heritage sites along the cultural route and offer improved services to tourists, audio guides have been acquired for Peja. Additionally, information boards have been installed at three main entry points to Peja to disseminate details about the city’s cultural heritage assets. Signage has been strategically positioned in front of these heritage assets in Peja, accompanied by seating areas for the convenience of visitors.

The project has recently concluded, and within its framework, the partner municipalities conducted extensive research on the cultural heritage assets of the region. They also compiled a study focused on the valorization of cultural heritage, established cultural routes, upgraded facilities at cultural route points to enhance visitor experiences, provided capacity-building opportunities for service providers, implemented signposting to promote the newly developed offerings, and executed various other initiatives to promote the cultural heritage.

Blerta underscores the profoundly positive impact of the project, highlighting one of its most significant achievements: the installation of orientation signs at cultural heritage sites across the city. She remarks, “For instance, before this project, visitors entering the city of Peja had no guidance whatsoever regarding the location of cultural heritage sites. Now, visitors have comprehensive directions to explore the city’s cultural heritage and the surrounding areas.”

Regarding sustainability, Blerta notes that the partner municipalities, working in collaboration with civil society and other stakeholders, consistently maintain the cultural routes and signage. She emphasizes, “What’s even more important is that feedback from visitors indicates the project interventions are highly beneficial to them. The cultural routes are frequently used, and their quality meets the desired standards.”