“We care about Europe, we care about Serbia and its citizens – We are better together”, is the main message of the campaign in which the Ambassador of the European Union in Serbia and the ambassadors of the member states participate.

At the launch event of the campaign, Ambassador Giaufret and his colleagues hosted media representatives at the Residence of the European Union in Belgrade. The event was also attended by the Minister for European Integration Tanja Miščević, in the spirit of the partnership between Serbia and the EU, as well as proof of the continuation of Serbia’s European integration path.

Ambassador Giaufret explained the motivation behind the launching of the campaign.

“Why do we have this campaign? You often see us in the media discussing political issues – such as the Dialogue between Belgrade and Priština or alignment with foreign policy. These are important topics, but sometimes we don’t explain why we invest so much energy and resources. The response is in the slogan of the campaign – We care about Serbia and its citizens – We are better together”, says Ambassador Giaufret.

The ambassadors stated that with this campaign they want to emphasise that they care about the citizens of Serbia, and about the same things as they do – successful agriculture, empowering companies, environment, ensuring better air quality, road infrastructure and connectivity, energy efficiency and support in overcoming the energy crisis, cultural heritage, rule of law, education and many other topics.