MADE OF US campaign reaches Serbia today News | WeBalkans


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MADE OF US campaign reaches Serbia today

“Made of Us – An EU-Western Balkans road trip” campaign, funded by the EU and brought to you by WeBalkans, continues this week in Serbia. This awareness campaign aims to promote a positive image of the EU to the people of the Western Balkans, and vice versa. Its protagonists are 12 young EU and Western Balkan vloggers who travel across the region in pairs. Each of the pairs share their experiences along the way by creating their own online content.


The EU Delegation in Serbia hosted a media lunch today to announce the start of the journey in Serbia. Ms. Plamena Halacheva, Deputy Head of the EU Delegation to Serbia welcomed the vloggers.


The vloggers, Jelena Radovanović (fluorescentni_producent) from Serbia and Joshua Steib (joshua.steib) from Germany, set off on their journey today. They will be on the road for a total of seven days between 16 and 22 May, showcasing the best of Serbia as well as EU investments in the region. Their itinerary includes visits to various locations, including technology, culture, and health-related projects supported by the EU. Among the EU-funded projects that they will be visiting are Anoris, a company that invented a “smart glove” for supporting visually impaired individuals, the BioSense Institute, which has created several inventions, including a robot that assists with farming, and a project in city of Ruma that aids young people in professional development and the production of healthy food.


The campaign started on 18 April and will continue until 30 May, with each week focusing on one of the WB6 partners. The vloggers will cover a total of 18 EU-supported projects, 6000 km by car, and meet interesting and inspiring local personalities along the way, all the while showcasing the natural scenery, extraordinary landmarks and unique cultural heritage that the Western Balkans have to offer. The twelve vloggers will record their experiences using their own equipment and social media channels, translating the journey into high-quality social media and web content, photos and videos, which will be disseminated on the WeBalkans channels.

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