For this year’s Women’s Day on 8 March, WeBalkans and the Young European Ambassadors joined forces to promote the #BreakTheBias campaign (https://www.internationalwomensday.com/). They did this through reels and other social media content and street actions across the Western Balkans including in Banja Luka, Belgrade, Kumanovo, Niš, Novi Sad, Podgorica, Pristina, Sarajevo, Skopje, and Tirana.

Activities aimed to break the bias of gender stereotypes. #BreakTheBias is all about empowering women and enhancing their role in society and freedom to determine who they are and what they want to become.

The WeBalkans Young European Ambassadors (YEA) network was launched in August 2020 by a regional communication programme for the Western Balkans, represented by the European Commission Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR), as a creative network of future young game-changers from across the Western Balkans (Albania, Bosnia-Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia). These 120 visionary young people are interested in learning about EU values and promoting the opportunities that the EU offers, but are also eager to advocate for topics such as gender equality, intercultural learning, environment protection and human rights, and to share joint regional youth initiatives.