The first International Prosciutto Fair in Montenegro – MESAP 2022 – was organised at Dvorski Square in Cetinje on 14 and 15 July, with the financial support of partners including the European Union in Montenegro. Seventeen exhibitors from Montenegro, countries of the region and beyond presented their products, giving visitors the opportunity to enjoy a free tasting of cured meat delicacies.

Aside from the promotion of prosciutto, the organisers had games offering prizes for visitors, a competition for the most beautifully decorated stand, and a concert with local performers and popular regional stars such as Jelena Tomašević and Kaliopa.

The fair also had an educational character. Excellent professors and lecturers, the Director of the Cluster of Croatian Prosciutto, Ante Madir, and Professor Vladimir Tomović from the University of Novi Sad introduced the process for production of prosciutto.

In addition to the EU in Montenegro, MESAP 2022 was also supported by the Montenegrin Prosciutto Cluster, the Tourism Organisation Prijestonica Cetinje, the Old Royal Capital Cetinje, the Ministry of Agriculture, Forestry, and Water Management, the Ministry of Economic Development and Tourism, the Chamber of Commerce of Montenegro, and the company Mtel Imate Prijatelje.