Media Literacy Workshops organised by the Young European Ambassadors (YEAs) for elementary school students in the Western Balkans have kicked off. The first workshop took place in Zenica, Bosnia and Herzegovina, where Young European Ambassadors, Dragana Vucković and Džulisa Otuzbir, held a workshop for seventh-grade students in the Miroslav Krleža elementary school.

YEAs had previously attended training for youth trainers on the basics of media literacy. Now they are ready to share this knowledge with young students who are consumers of media content, especially social media. Led by the idea that it is vital to engage youth in the creation and dissemination of media literacy knowledge, the main aim of peer-to-peer workshops is to introduce young students to the importance of proper consumption of media content.

The YEA platform is a creative network of young activists from across the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia). YEAs come from different backgrounds, yet they all share a common vision: the Western Balkans united in diversity. They learn about each other and the EU together, pursue creative projects, acquire new skills, connect via social media, and organise inspiring events – always driven by the idea that activism in youth is the most powerful force of social change.

The aims of the network are: to share EU values; to raise awareness about the EU’s cooperation with its Western Balkan partners; to showcase the tangible results of this cooperation; to contribute to policy dialogue on various topics, and; to help increase civic activism.