Made of Us – An EU-Western Balkans road trip” campaign, funded by the European Union and brought to you by WeBalkans reached North Macedonia this week.  This awareness campaign aims to promote a positive image of the EU to the people of the Western Balkans, and vice versa. Its protagonists are 12 young EU and Western Balkan vloggers who travel across the region in pairs. Each of the pairs share their experiences along the way by creating their own online content.

The EU Delegation in North Macedonia hosted a media brunch today to announce the start of the journey in North Macedonia. David Geer, the EU Ambassador to North Macedonia, welcomed the vloggers and commended them for their contribution to the promotion of the EU and North Macedonia.

The vloggers, Elena Vasilevska (@vasilevska_elena) from North Macedonia and Nick Van Putte (@traveltower) from Belgium, set off on their journey today. They will be on the road for a total of seven days between 2-8 May, showcasing the best of North Macedonia as well as EU investments in the region.  They will visit various locations, including the historic city of Ohrid, innovative projects, and tourism businesses supported by the EU.  Among the EU-funded projects they will be visiting are Adventure Park Skopje, a project which allows people of Skopje to have adventurous fun, and scout camp Struga, a well-known holiday camp near city of Struga as well as Heraclae Bitola, one of the most significant archaeological sites in North Macedonia.

The campaign started on 18 April and will continue until 30 May, with each week focusing on one of the WB6 partners. The vloggers will cover a total of 18 EU-supported projects, 6000 km by car, and meet interesting and inspiring local personalities along the way, all the while showcasing the natural scenery, extraordinary landmarks and unique cultural heritage that the Western Balkans have to offer. The twelve vloggers will record their experiences using their own equipment and social media channels, translating the journey into high-quality social media and web content, photos and videos, which will be disseminated on the WeBalkans channels.