The European Union in Bosnia and Herzegovina launched a campaign entitled “Everything starts with a choice” aiming to encourage and motivate the citizens of Bosnia and Herzegovina to exercise their democratic rights by voting in the upcoming elections in October.

The campaign opened with street actions under the slogan “Choosing is Easy” at the BBI Centre in Sarajevo,  Petar Kočić Park in Banja Luka and at the Mepas Mall in Mostar. Passers-by in all three cities were invited to enter a prize draw by stepping into a voting booth and making a simple choice, for example between fashion items, travel destinations in BiH or up-and-coming musicians. By emphasising how easy it is to vote for a simple prize, the action aimed to underline the value of voting for something much more valuable – a stake in the country’s future.

The campaign will also feature testimonials on the importance of going out to vote. These will come from prominent BiH citizens such as basketball star Jusuf Nurkić, and will run alongside other actions designed to raise public engagement and awareness about the value of exercising one’s democratic rights.

The campaign will run until the elections which are due in October.