MADE OF US campaign reaches Kosovo today News | WeBalkans


Find out the latest on EU-related activities and events in the Western Balkans


MADE OF US campaign reaches Kosovo today

Made of Us – An EU-Western Balkans road trip” campaign, funded by the EU and brought to you by WeBalkans continues this week in Kosovo. This awareness campaign aims to promote a positive image of the EU to the people of the Western Balkans, and vice versa. Its protagonists are 12 young EU and Western Balkan vloggers who travel across the region in pairs. Each of the pairs share their experiences along the way by creating their own online content.


The EU Office in Kosovo hosted a media lunch today to announce the start of the journey in Kosovo. Alessandro Bianciardi, Deputy Head of Cooperation Section at the European Union Office in Kosovo, welcomed the vloggers and commended them for their contribution to the promotion of the EU and Kosovo.


The vloggers, Alb Muhaxhiri (@albfilmss) from Kosovo and Brian Rocca (@brianrocca) from the Netherlands, set off on their journey today. They will be on the road for a total of seven days between 25 April and 1 May, showcasing the best of Kosovo as well as EU investments in the region. They will visit various locations, including the historic city of Prizren, Rugova Mountains, and Film Festivals, Innovation projects, and tourism businesses supported by the EU. Some of the EU-funded projects they will be visiting are Labbox, a project which allows children to experiment with small-scale engineering and electronic projects, Dokufest, an internationally renowned film festival, and Balkan Natural Adventure, a tour operator company that attracts visitors from all over the world to Kosovo.


The campaign started on 18 April and will continue until 30 May, with each week focusing on one of the WB6 partners. The vloggers will cover a total of 18 EU-supported projects, 6000 km by car, and meet interesting and inspiring local personalities along the way, all the while showcasing the natural scenery, extraordinary landmarks and unique cultural heritage that the Western Balkans have to offer. The twelve vloggers will record their experiences using their own equipment and social media channels, translating the journey into high-quality social media and web content, photos and videos, which will be disseminated on the WeBalkans channels.


Don’t miss the highlights of this exciting journey – start following WeBalkans and the 12 EU and Western Balkan vloggers on Instagram now!

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Photo credits: Arbër Gjoni

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