WeBalkans and the European Commission’s Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR) are proud to announce the launch of the “Made of Us – An EU-Western Balkans road trip” awareness campaign which aims to promote a positive image of the EU to the people of the Western Balkans, and vice versa. The campaign format features 12 young EU and Western Balkan vloggers as the campaign’s protagonists who will travel across the region in pairs, consisting of one EU and one WB vlogger. Each of the pairs will travel in one of the Western Balkans Six, and share their experiences along the way via the creation of their own online content.

The EU Ambassador to Montenegro, Mrs. Oana Cristina Popa, the Italian Ambassador, Ms.Andreina Marsella, and other speakers spoke at the campaign launch event, which was held at Europe House in Podgorica. The event featured EU and Balkan inspired food, music, and a networking with personalities from previous WeBalkans campaigns, as well as local Montenegrin social media influencers.

The vloggers covering the Montenegro leg of the journey, Emir Cirikovi from Montenegro and Alice Franchi from Italy, were also at the event in person and held speeches together with the other ten Made of Us vloggers who joined online. After the launch event, they immediately set off on their journey by car.

The campaign will last a total of six weeks between 18 April and 30 May, with each week focusing on one of the WB6 partners. The vloggers will cover a total of 18 EU-supported projects, 6000 km by car, and meet many interesting and inspiring local personalities along the way, all the while showcasing the natural scenery, extraordinary landmarks and unique cultural heritage that the Western Balkans have to offer. The twelve vloggers will record their experiences using their own equipment and social media channels, translating the journey into high-quality social media and web content, photos and videos, which will be disseminated on the WeBalkans channels.

Don’t miss a second of this exciting journey – start following WeBalkans and all of the vloggers on Instagram now!