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News / EU funded research shows polarised public trust in the media in BiH
The EU-funded regional project ‘Resilience: Civil Society for Media Free of Hate and Disinformation,’ recently published results of an opinion poll analysing media trust and media gender issues in Bosnia and Herzegovina (BiH). Conducted by IPSOS, the report reveals a strong polarisation amongst the public in BiH in relation to trust in the media – half of the respondents claimed to not trust the media, while nearly as many claimed the opposite.
Results also demonstrate that trust in specific media outlets and public service broadcasters is polarised along ethno-national and political party lines. Results also point to the lack of media and information literacy skills among the respondents, underpinning the need to find systematic solutions for the introduction of media literacy into formal education.
The Resilience project is carried out in the Western Balkans and Turkey by a consortium of media development organisations led by South East European Network for Professionalization of Media (SEENPM). The report is part of a series of publications on media trust and gender issues based on research conducted in Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, Serbia and Turkey (all available on the SEENPM website).
Photo credits: SEENPM
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