Young European Ambassadors Spark Youth Engagement: Fresh Voices in the Western Balkans make change happen
Young European Ambassadors Spark Youth Engagement: Fresh Voices in the Western Balkans make change happen
On 1 October 2024, the Young European Ambassadors (YEA) network launched its call for new members, kicking off an energetic tour across the Western Balkans. Throughout October, 31 YEAs organised 46 info sessions in over 30 communities, spanning cities like Tirana, Teslić, Ferizaj, Veles, Ulcinj, and Pančevo. During these sessions, YEAs shared stories of their mission, experiences, and the future of the YEA network as the region’s most influential communicators. The campaign inspired youth to take an active role in their communities, promoting engagement and positive change.
The events drew more than 1,250 young participants, resulting in over 340 applications from eager candidates looking to join the network. The newest members will be announced on 6 December, injecting fresh enthusiasm into the mission for 2025.
Expanding Media Reach with a Fresh, Youthful Tone
The campaign’s vibrant and upbeat approach attracted substantial media coverage, reflecting the dynamic spirit of the YEA network. With 25 television segments (over 250 minutes of airtime), 17 online articles (totalling about 5,000 words), and 8 radio features (adding 60 minutes of broadcast time), the YEAs effectively amplified their message. The youthful, high-energy tone showcased how EU-backed initiatives empower young people, encouraging them to seize the opportunities offered through the YEA programme.
Strengthening Regional Ties and Promoting EU Support
Through this extensive outreach, the YEAs underlined the EU’s commitment to youth development, dialogue, and cultural exchange across the Western Balkans. The campaign emphasised the programme’s role as a bridge connecting young people in the region with the EU, fostering collaboration and shared values. YEAs highlighted how joining the network empowers youth to become changemakers in their own communities, further strengthening regional cooperation.
What’s Next?
As the application phase concludes, the YEA network gears up for the YEA Winner Announcement Event on 6 December, where the new wave of young changemakers will be introduced. Stay tuned and say #YEStoYEA!
