Gathering in the picturesque town of Peja at the Mulliri i Haxhi Zekës, the ‘Tourism for Future’ project, implemented by Prishtina REA as Coordinator, in partnership with IPER Institute, Kolašin Municipality and Gjeravica- mountaineering association, embarked on its exciting journey. This kick off meeting marked the beginning of a collaborative effort to enhance tourism synergies, establish vital networks, forge valuable partnerships and promote internationalization in the cross-border region spanning Kolasin & Peja municipalities.

With a shared vision of sustainable tourism, this diverse group of stakeholders converged to discuss strategies that will not only benefit the local communities but also align with EU Ecolabel standards. The project envisions a future where tourism thrives in harmony with nature, fostering economic growth while preserving the environment.  Mr. Ahmet Jetullahu-meti, the project director presented the project goals, its vision and expected impact on promoting and installing the International Sustainable Management Standard, as Eco-labels, and its internationalisation, while, the Mapping assessment, which covered over 104 accommodation entity respondents was presented by Mr. Besart Hajrizi and Sara Rosic.

The Kick of meeting also gathered guests from Peja, Ferizaj and Skopje Universities, Tourism and Hotel Industry stakeholders, Tourism Department repr. from Ministry of Trade and Industry and respective municipalities too Tourism for Future is a two-years project, supported by the IPA CBC programme Montenegro-Kosovo and is supported by Peja municipality too.