From September 18–21, 2025, the coastal city of Rovinj once again became the creative hub of Southeastern Europe as the Weekend Media Festival (WMF) gathered media professionals, innovators, policymakers, and curious minds for three days of discussions, panels, and networking. Among the diverse voices, the Young European Ambassadors (YEAs) made their mark with a dedicated Youth Corner, adding a distinctly Gen Z perspective to the mix.
Through interactive and playful activities such as the “Do You Speak Gen Z?” Kahoot quiz, Pitch Your Campaign to Gen Z, and Role Play with a Gen Z Employer, YEAs created a space where intergenerational dialogue came to life. Visitors tested their knowledge of Gen Z slang, pitched campaign ideas, and stepped into the shoes of young leaders – all while learning more about the Western Balkans and the EU integration process.
But the YEA presence went beyond the activities themselves. Through daily Instagram updates, behind-the-scenes stories, and a lively recap reel, YEAs shared the festival’s vibe with their peers across the region. Their storytelling captured both the energy of WMF and the role of youth in shaping Europe’s future.
By bringing youth culture into one of the region’s largest media events, YEAs showed that Gen Z is not only part of the conversation , they are helping lead it.
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