Zajedničko regionalno tržište | WeBalkans | EU Projects in the Western Balkans

Common regional market

A competitive economy in the Western Balkans is good for the region and good for Europe. Yet despite much progress and potential, disparities in the  level of  prosperity within the region and with the EU remain.

One of the ways of driving economic growth is to improve economic integration. A larger, integrated market is more attractive for foreign investment and a stepping stone for closer integration with the EU.

This was the reason for leaders of the region adopting the Common Regional Market initiative in 2020. Supported by the EU, this builds on earlier achievements of the Regional Economic Area. Greater integration based on EU rules and standards will attract more investment, help address economic fragmentation, and bring the region closer to the EU and its single market.

What are the challenges?

With a population of 18 million people, the Western Balkans region is an important market for the EU and a transit area for European and international goods, with a skilled workforce for companies ready to invest. The EU is the largest trading partner and investor in the region.

The COVID-19 pandemic brought to the fore the high level of market integration and inter-dependence between the EU and the Western Balkan economies, as well as between the regional economies themselves. Yet, despite much progress, the region’s economies continue to lag behind the EU. Key challenges include:

  • Economic fragmentation and barriers to trade and flow of goods. As an example, trucks spend 28 million hours waiting at borders every year, a burden that costs 1% of the region’s GDP.
  • Continued challenges from weak competitiveness, high unemployment and significant brain drain.
  • The COVID-19 pandemic exacerbated these inequalities and halted a decade of earlier progress.

Improving the integration of the economies of the Western Balkans – both within the region and with the EU – is, therefore, a priority.

How is the EU responding?

Recognising the need for deeper economic integration – both intra-regionally and with the EU – the leaders of the Western Balkans launched the Common Regional Market initiative in 2020. This is structured around the four freedoms (free movement of goods, services, capital and people) while also covering aspects of digital, investment, innovation and industry policy. This makes it the most ambitious regional integration effort to date in the Western Balkans.

Supported by the EU, this builds on earlier achievements of the Regional Economic Area (REA) as the first regional initiative of its kind. Some successes of REA include agreement on a regional investment reform agenda, increased mobility of higher education students, reduction of roaming charges in the region, and increased intra-regional trade

The Common Regional Market will take this forward to another level. It will put the region on the map for global investors, creating jobs and offering greater choice at lower prices for consumers. It will enable people to work throughout the region. And it represents a stepping-stone to integrate the region more closely with the EU single market even before membership.


An Integrated market of 18 million people is more competitive than 6 smaller ones

A common regional market could bring an additional 6.7% GDP growth

Green lanes for goods have reduced waiting times at border crossings by up to 77 440 hours, over 3 200 days, in only the first three months of 2023

"Roam like at home" reduced the cost or roaming charges falling by over 90% in some cases

Ongoing support

Anchored in the EU’s recovery efforts and underpinned by the EU’s Economic and Investment Plan for the Western Balkans (EIP), the Common Regional Market initiative will play a central role in creating a strong economic base to relaunch and modernise the economies of the region.

A strong commitment is also required from the Western Balkans partners to implement reforms, for example in the areas of the rule of law and respect for fundamental rights, and put in place measures to improve the business environment. Meeting EU norms and standards is essential for exporting to the EU.

The Regional Cooperation Council (RCC), the Central European Free Trade Association (CEFTA), the Western Balkan 6 Chamber Investment Forum and the Western Balkans Transport Community play a prominent role in coordinating and supporting the Western Balkans in this endeavour.

Support centres on:

A Common Regional Market has the potential to make the region a more attractive investment destination, and bring tangible benefits for citizens and businesses. Reduced costs for regional cross-border payments, greater mobility for workers and students, ID-care only travel within the region, easier trade in food products and industrial goods through mutual recognition agreements, reduced waiting times at border crossings…these are just a few of the actual and expected benefits!

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