Meet the protagonists of this adventure, as well as the creative team managing the project behind the scenes.
Made of Us is the third regional campaign under the EU Regional Communication Programme for the Western Balkans (WeBalkans.eu), managed by the European Commission’s Directorate-General for Neighbourhood and Enlargement Negotiations. Through Made of Us, we want to raise awareness about opportunities created by the EU-Western Balkans partnership. The campaign is narrated by six video bloggers from the Western Balkans, joined by six from the EU, who will travel together in pairs in each of the Western Balkan Six. You will get to explore 18 EU-funded projects and dozens of unique locations through the eyes of these 12 young creatives. In 42 days, they will travel the region covering hundreds of kilometers by car to bring the local stories directly to your screen.
We are very excited to introduce this campaign to you and invite you to save the date in your calendar to join the livestream.
Speakers
Danjela Lasica
Moderator
Ms Danijela Lasica has been editor and journalist in TV Vijesti in Podgorica since March 2008. She used to work at Daily Press “Vijesti”, Public Service – Radio Television Montenegro, Radio Free Montenegro , Radio Cetinje, reporting for Radio Free Europe from Podgorica. She studied at the Faculty of Law in Podgorica. Graduated from the BBC school for journalists. She has been in journalism for more than 20 years.
Oana-Cristina Popa
Head of the European Union Delegation to Montenegro
Dr Oana Cristina Popa has been the EU Ambassador and Head of the EU Delegation to Montenegro
since 1 September 2020. Prior to Montenegro, she was Romania’s ambassador to Croatia and Serbia
respectively. Before her career as Ambassador, she was the Head of the North America Department
at the Romanian Ministry of Foreign Affairs and Adviser to the Minister of Foreign Affairs on Euro-
Atlantic Affairs. She holds a PhD in history and international relations.
Andreina Marsella
Italian Ambassador to Montenegro
Mrs Andreina Marsella was appointed Italian Ambassador to Montenegro on 11 July 2022. During
over 20 years of her diplomatic career, she has held important civil service positions at home and
abroad: in Sudan, Myanmar, Afghanistan and Tunisia.
Rosalinda Whybrow
Communications Officer – Strategic Communication for Western Balkans and Turkey, DG NEAR,
European Commission
Ms Rosalinda Whybrow is a Finnish-British dual national who is passionate about communicating the
European Union. She has more than five years of experience in EU communication and campaigns,
and has been working as Project Manager for the ‘WeBalkans’ regional communication programme at
the European Commission since 2021.
Michela Di Stefano
Team Leader and Campaign Manager WeBalkans
Mrs Michela Di Stefano is an Italian enthusiast and digital lover with over 22 years of experience in
communication, designing and implementing communication strategies. She has been working in
Pomilio Blumm since 2017 and is the team leader and campaign manager for the communication
programme of the Western Balkans. She holds a Master of Arts in Political Sciences International and
a Specialization in Web Content Management and Event Project Management.
Massimo Pomilio
Creative Director WeBalkans
Mr Massimo Pomilio is CEO at Pomilio Blumm with extensive 28+ years of experience in institutional
communication. Key Expert for Western Balkans and for EU Office Kosovo, EU Delegations North
Macedonia, Montenegro, Africa Union, Mozambique, Sri Lanka, Congo.
Emir Cirikovic
Vlogger Montenegro
Mr Emir Cirikovic is an outdoor adventure enthusiast dedicated to promoting the natural beauty of the
Balkans through social media, blog posts and guided tours. His goal is to nurture economic
opportunities and inspire a change in culture to preserve the wonders of his homeland. Emir’s life is
about planning the next expedition and working for younger generations to build a better future.
Alice Franchi
Vlogger Italy
Ms Alice Franchi has always been asking questions about the complexity of the world. This is why
she constantly strives to inform herself, something which she believes lets her see beyond prejudices.
In 2019 she became a climate activist using her passion for storytelling to bring people closer to
seemingly complex issues. She strongly believes that stories can change the world.
Goran Radevic
Beneficiary of the EU-funded project Radevic Wine Estate
country, Montenegro, at a young age. Eventually, he came back and started Radevic Winery which
soon became a well-known brand in the region and beyond.
Rona Nushi
Hero from the “Together it’s possible” Campaign
Ms Rona Nushi is a pharmacist by profession and founder of the organic cosmetic line Bees and
Trees Bio Cosmetics from Albania. Her love for nature and environmental protection was the main
inspiration for starting her company.
Agenda
First Part
Campaign Presentation Involving Media
Welcome to the Made of us Campaign Launch Event
Danijela Lasica, Moderator
Campaign Launch Video
Possibilities are Made of Us
EU Ambassador
Oana-Cristina Popa
Head of the European Union Delegation to Montenegro
Italian Ambassador
Andreina Marsella
Italian Ambassador to Montenegro
European Union and Western Balkans are #MadeOfUs
Rosalinda Whybrow
Communications Officer – Strategic Communication for Western Balkans and Türkiye, DG NEAR, European Commission
Sign up for our monthly newsletter for all the latest news, stories funding opportunities and events!
You can also choose to receive a weekly digest or instant alerts.
We have sent you an email with a confirmation link. Click on the link and complete your subscription. If you don’t see the email in your inbox please check your spam folder.
