EU promotes sustainable fashion through a festival in Montenegro | News | WeBalkans


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EU promotes sustainable fashion through a festival in Montenegro

Sustainable fashion will take central stage at this year’s third international fashion festival Green Edition Porto Montenegro 2021, an event financially supported by the European Union (EU). Designers focusing on “green, ethical and sustainable fashion” have EU’s support according to the head of the European Union Delegation to Montenegro, Ambassador Oana Cristina Popa.


“The European Union is a global pioneer in environmental protection and the fight against climate change, as well as in sustainable development and investment in the green and circular economy. That is why we have launched the European Green Deal and a Green Agenda for the Western Balkans. The coronavirus pandemic has shown us that we need to build a greener and fairer society,” Popa pointed out. She added that a change in the fashion and textile industry is much-needed because it produces huge amounts of waste every year.


Participating designer Aleksandra Džaković, the owner of the fashion house AKKA, recently started designing clothes by applying the principles of sustainable fashion. She also transfers architectural logic to the construction of garments, using biodegradable materials. AKKA is a design project that in a critical and environmentally conscious way re-examines the relationship between tradition and technology in the culture of clothing.


The festival is organised by the fashion agency Fabrika and Porto Montenegro and will take place between 23 to 24 July in Tivat.

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Source: EU Info Centre Montenegro

Photo credits: EU Info Centre Montenegro,  AKKA

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