Students of the Faculty of Economy and Academy of Performing Arts from the University of Sarajevo and students of Economy, Department of Tourism, from the University of East Sarajevo, discussed on 7 March the opportunities and challenges for further development of cultural tourism and the impact it has on the economic growth of BiH with Ambassador Johann Sattler, Head of the Delegation of the European Union and EU Special Representative in BiH.

“Cultural tourism has become increasingly important in recent years, as more and more tourists seek authentic experiences that allow them to immerse themselves in the local culture. At the same time, this type of tourism significantly impacts the local economy, supporting businesses and creating new jobs. As a country with a unique cultural heritage, an endless variety of natural attractions and recognisable hospitality, BiH has a huge potential for developing tourism, which can play a key role in the economic future of BiH,” said Ambassador Sattler.

The panel discussion was organised as part of the new programme of the EU in BiH for students from BiH’s state universities, “Generation Change”. The debate with students was also attended by Benjamin Sturtewagen, Head of Diplomatic Office of the Kingdom of Belgium in BiH, Asja Krsmanović, Manager of Sarajevo Film Festival Competition Programme, and Zana Karkin, an entrepreneur and founder of the concept store Bazerdžan.