I’m Matia Prenkočević, a Young European Ambassador born on April 26, 2003, in Montenegro. I’m deeply committed to advocating for youth entrepreneurship and fervently support human rights, EU integration, and gender equality. Currently, I’m pursuing a Bachelor’s degree in Management at the Faculty of Economics, University of Montenegro.

Within the Young European Ambassadors network, I’m actively involved in organizing and leading various workshops and panel discussions. These cover topics such as media literacy, the significance of fact-checking, the repercussions of misinformation, and leveraging social media for activism in gender equality. My focus lies in bridging the gap between stereotypes and reality in the Western Balkans and advancing EU values through social media platforms.

Alongside my advocacy endeavors, I serve as a Project Assistant at the Union of Young Entrepreneurs of Montenegro. Here, I handle communications, assist in event coordination, and provide support to young entrepreneurs in bolstering their business skills and networks.