A new initiative is set to transform the creative and cultural industries (CCIs) in the Western Balkans by equipping professionals with the skills needed for sustainable growth and regional cooperation. The Regional Skills Partnership (RSP) for the Western Balkans, led by Association Kulturanova (Serbia) and supported by key cultural organizations from Montenegro and Slovenia, aims to foster innovation, bridge skill gaps, and drive economic development through cultural and creative industries.

A creative boost for the regional economy

The creative industries in the Western Balkans have the potential to drive economic growth, cultural exchange, and innovation. However, challenges such as limited skill development, weak infrastructure, and restricted access to funding and markets have hindered their full potential. The RSP is stepping in to address these challenges by focusing on capacity-building, digital and green skills development, and stronger networking opportunities.

This initiative aligns with the EU’s Growth Plan for the Western Balkans, reinforcing the importance of creative industries as a key driver for economic transformation. By integrating culture and creativity into economic strategies, the partnership seeks to position the Western Balkans as a competitive and innovative region within the European cultural landscape.

Bridging the skills gap

The RSP’s approach is based on a systematic collaboration between institutions, businesses, and creative practitioners to develop practical training opportunities and create sustainable career pathways in the cultural sector. Some of the key actions include:

• Developing digital, green, and communication skills to align with global industry trends.
• Hosting training programs, workshops, and networking sessions to enhance professional skills and innovation.
• Providing financial and market access support for creative entrepreneurs and organizations.
• Strengthening policy recommendations to improve the regulatory environment for creative businesses.

At the heart of this initiative is the HUB, a collaborative incubator designed to facilitate training, mentorship, and cross-sector partnerships. By 2026, the partnership aims to establish the HUB as a regional center for creative skills development, connecting talent from across the Western Balkans.

The future is creative

With 30 organizations already participating and plans to financially support at least 15 projects, the RSP is setting a strong foundation for the future of the region’s creative industries. This initiative is more than just a skills-building effort—it is a movement towards a more sustainable, inclusive, and globally competitive creative economy in the Western Balkans.

The Western Balkans’ cultural wealth has long been a source of identity and innovation. Now, with the right skills and support, the creative industries can play a pivotal role in shaping the region’s economic and social future.

For more information about the Regional Skills Partnership for the Western Balkans, visit Kulturanova.