{"id":3162100,"date":"2025-02-24T19:10:48","date_gmt":"2025-02-24T19:10:48","guid":{"rendered":"https:\/\/webalkans.eu\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/"},"modified":"2025-02-24T19:10:48","modified_gmt":"2025-02-24T19:10:48","slug":"made-of-us-putesestvije-eu-i-zapadnog-balkana","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/","title":{"rendered":"Made of US – Pute\u0161estvije EU i Zapadnog Balkana"},"content":{"rendered":"\n

Od dr\u017eava \u010dlanica EU-a do zapadnog Balkana: putovanje koje isti\u010de kako \u010dlanstvo u EU pobolj\u0161ava svakodnevni \u017eivot.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n

\u201e<\/span>Tokom moje posete Ljubljani, u Sloveniji, imala sam priliku da posetim Ekologi brez meja (Ekolozi bez granica), organizaciju za za\u0161titu \u017eivotne sredine koju podr\u017eavaju zelene inicijative EU. Bila sam impresionirana \u010disto\u0107om i zelenilom grada. Svuda su bili vidljivi kontejneri za recikliranje, pa\u017eljivo postavljeni i jasno ozna\u010deni za staklo, papir, ambala\u017eu i drugi otpad. Bez razmi\u0161ljanja, uslikala sam fotografiju i podelila je na svoj Instagram profil – nikada nisam o\u010dekivala da \u0107e tako \u0161iroko odjeknuti.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

U roku od nekoliko sati, moj inbox je bio preplavljen sa preko 100 poruka od pratioca iz Severne Makedonije, svi ponavljaju\u0107i isto: <\/span>\u201e<\/span>Treba nam ovaj sistem u na\u0161oj zemlji!<\/span>\u201c<\/span> Izliv entuzijazma i strasti toliko mnogo ljudi bio je neverovatan. Ljudi su izrazili svoje frustracije u vezi sa upravljanjem otpadom kao i svoju \u017eelju za \u010distijom, odr\u017eivijom okolinom, nagla\u0161avaju\u0107i koliko je va\u017eno da se podigne svest i da se pokrene akcija.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Bila sam ganuta koliko ljudi u mojoj zemlji zaista brine o \u010distijoj i zelenijoj okolini. Njihove srda\u010dne poruke dale su mi obnovljeni ose\u0107aj nade \u2212 verovanje da \u010dak i mala dela, kao \u0161to su razmena ideja i primera, mogu izazvati zna\u010dajne promene.\u201d\u202f<\/span>\u00a0<\/span><\/p>\n\n\n\n

Ovo svedo\u010danstvo Jelene Spend\u017earske, influenserke iz Severne Makedonije, lepo pokazuje da prednosti \u010dlanstva u EU i vrednosti koje ovo \u010dlanstvo predstavlja nisu samo apstraktni i slo\u017eeni koncepti. Oni se manifestuju u detaljima svakodnevnog \u017eivota \u2013 to su detalji koji unapre\u0111uju na\u0161e zajednice, inspiri\u0161u nas da razmi\u0161ljamo razli\u010dito i ja\u010daju na\u0161u veru u bolju budu\u0107nost.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\u00a0<\/span><\/p>\n\n\n\n

Made of Us<\/span><\/b> (<\/span><\/b>Napravljeno od nas<\/span><\/b>)<\/span><\/b> \u2013 Ponovo na putu\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n

Jelena je bila deo kampanje <\/span>Made of Us \u2013 Pute\u0161estvije EU i Zapadnog Balkana<\/span>, koja je okupila 12 influensera podeljenih u dva tima: Plavi tim i \u017duti tim. Dok je Jelenin tim posetio Hrvatsku, Sloveniju i Italiju, \u017duti tim je istra\u017eivao Ma\u0111arsku, Slova\u010dku i Austriju.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Kampanja, pokrenuta u Briselu 20. oktobra, zapo\u010dela je intenzivnim trening sesijama koje su vodili DG NEAR i grupa stru\u010dnjaka. Naoru\u017eani znanjem, influenseri su krenuli na putovanje kombijima, kako bi posetili projekte koje podr\u017eava EU I dokumentovali kako \u010dlanstvo u EU transformi\u0161e dru\u0161tva.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Tokom putovanja, influenseri su komunicirali sa lokalnim stanovni\u0161tvom koji su razmenili i pozitivne i kriti\u010dke stavove, stvaraju\u0107i uravnote\u017eeni narativ EU kao zajednice prednosti, odgovornosti i napornog rada. U \u0161est glavnih gradova EU, timovi su dokumentovali primere iz stvarnog \u017eivota i potencijalna re\u0161enja koja bi mogla da inspiri\u0161u Zapadni Balkan, pru\u017eaju\u0107i nadu i prakti\u010dne ideje.<\/span>\u00a0<\/span><\/p>\n\n\n\n

U trenutku kada je pokrenuta kampanja Made of Us u saradnji sa influenserima, brzo je privukla pa\u017enju publike, \u0161to je rezultiralo zna\u010dajnim porastom pratioca na WeBalkans Instagram nalogu. Posete influensera projektima koji se finansiraju iz sredstava EU dovele su do pove\u0107anog anga\u017emana, pri \u010demu je publika aktivno u\u010destvovala u sadr\u017eaju, dele\u0107i svoja mi\u0161ljenja i \u0161ire\u0107i doseg kampanje.<\/span>\u00a0<\/span><\/p>\n\n\n\n

U Ma\u0111arskoj su naglasili mobilnost radne snage i obrazovanja, posebno slobodu putovanja unutar \u0160engenske zone. Predstavljanjem tekbola, sporta koji se podr\u017eava sredstvima EU-e, pokazali su kako NextGenEU promovi\u0161e sportske inovacije, razvoj infrastrukture i prekograni\u010dnu saradnju.<\/span>\u00a0<\/span><\/p>\n\n\n\n

U Slova\u010dkoj su istra\u017eivali pristup jedinstvenom tr\u017ei\u0161tu obrazovanja i poslovanja, sastaju\u0107i se sa Slova\u010dkom akademskom asocijacijom za me\u0111unarodnu saradnju i razgovaraju\u0107i sa preduzetnicima i Erasmus studentima.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Austrija je pru\u017eila uvid u digitalnu budu\u0107nost, pa tako su influenseri <\/span>posjetili digitalne centre koji pokre\u0107u <\/span>preduzetni\u0161tvo i inovacije. Socijalna preduze\u0107a su pokazala kako mala preduze\u0107a mogu rasti i napredovati uz podr\u0161ku EU.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

U Hrvatskoj, fokus je pre\u0161ao na osna\u017eivanje mladih, prisustvovali su na Evropskom doga\u0111aju za mlade (EYE) i istra\u017eivali kako programi poput Erasmus+ i NextGenEU promovi\u0161u mobilnost, razvoj ve\u0161tina i u\u010de\u0161\u0107e. Oni su tako\u0111e otkrili inspirativne pri\u010de o otporu, kao \u0161to je projekat <\/span>\u201e<\/span>Bezbedni i jednaki u vanrednim situacijama<\/span>\u201c<\/span> koji finansira EU, a koji poma\u017ee osobama sa invaliditetom tokom katastrofa. Posete zdravstvenim ustanovama u Vara\u017edinu pokazale su opipljivo pobolj\u0161anje u javnim zdravstvenim uslugama i ukupnom kvalitetu \u017eivota koje je \u010dlanstvo u EU donelo.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Prilike i ulo\u017eeni trud<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n

Slovenija je testirala izdr\u017eljivost influensera dok su se upu\u0161tali u ambiciozni lov „nulta stopa otpada“, nakon sastanka sa <\/span>Ekologi brez meja (Ekolozima bez granica)<\/span><\/b>. Tako\u0111e su obi\u0161li i <\/span>Komunalu Kranj<\/span><\/b> i resort na <\/span>Bledu <\/span><\/b>sa nultom stopom otpada.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

\u010cak je i Venecija, dragulj turizma, pokazala opse\u017ene napore potrebne za odr\u017eavanje odr\u017eivosti. Influenseri su zasvedo\u010dili kako projekti koje finansira EU (Interreg Italija-Hrvatska program), projekti kao \u0161to su REEL i TESTEAT, spajaju tradiciju s inovacijama kako bi za\u0161titili ovu kultnu destinaciju.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Pored napornog rada, kampanja je uklju\u010divala interaktivno anga\u017eovane ciljeve inspirisani inicijativama koje podr\u017eava EU, kao \u0161to su SLIDES i lov na simbole EU, koji su spojili zabavu sa kulturnim i ekolo\u0161kim u\u010denjem. Kampanja je istakla male, ali zna\u010dajne promene koje odra\u017eavaju osnovne vrednosti EU: pobolj\u0161anje \u017eivotnog standarda, uzajamno po\u0161tovanje, promovisanje tolerancije i o\u010duvanje mira.<\/span>\u00a0<\/span><\/p>\n\n\n\n

Pobednici<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n

Oba tima, i <\/span>\u017duti tim<\/span><\/b>: Farah Had\u017eiabdi\u0107 iz BiH, Martin Jakubis iz Slova\u010dke, Tamas Majer iz Ma\u0111arske,\u202fD\u017eord\u017eina Roci iz Albanija, Laura Falquez iz Austrije i Luka Aleri\u0107 iz Srbije, i <\/span>Plavi tim<\/span><\/b>\u202f\u2013 Ju\u0161 \u010cop iz Slovenije, Jelena Spend\u017earska iz Severne Makedonije, Floreta Hajdaraj iz Italije, Tomislav Pancirov iz Hrvatske, Luka Bojanovi\u0107 iz Crne Gore, Agnesa Sejdiu sa Kosova, postigli su izvanredne rezultate objavljaju\u010di stotine postova i rilova,<\/span> pojavljuju\u0107i se u TV programima tokom svoje prijateljske konkurencije u dvonedeljnom putovanju. Anga\u017eovali su milione ljudi \u0161irom Zapadnog Balkana i EU, daju\u0107i uverljiv narativ o tome kako \u010dlanstvo u EU mo\u017ee promeniti \u017eivote i pokazuju\u0107i da EU nije samo o politikama i programima ve\u0107 o raznolikosti, mogu\u0107nostima i mo\u0107i obi\u010dnih ljudi da stvore izvanredne promene.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

Tokom sve\u010danosti na Zlatiboru, WeBalkans je proglasio pobednike takmi\u010denja <\/span>Made of Us<\/span>. Bio je to Plavi tim za njihov veliki doprinos i anga\u017eman publike.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

\u201e<\/span>Od pristupanja EU, Hrvatska je izuzetno napredovala i posebno mi je drago \u0161to sam imao priliku da podelim na\u0161e pozitivne primere sa mladima sa Zapadnog Balkana. Za mene, EU se odnosi na ljude, a ovo je dokaz da saradnja i jedinstvo donose opipljivu korist za sve nas<\/span><\/i>\u201c<\/span><\/i>,<\/span><\/i> rekao je Tomislav Pancirov, influenser iz Hrvatske na ceremoniji dodele nagrada.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Od dr\u017eava \u010dlanica EU-a do zapadnog Balkana: putovanje koje isti\u010de kako \u010dlanstvo u EU pobolj\u0161ava svakodnevni \u017eivot.\u00a0\u00a0 \u201eTokom moje posete Ljubljani, u Sloveniji, imala sam priliku da posetim Ekologi brez meja (Ekolozi bez granica), organizaciju za za\u0161titu \u017eivotne sredine koju podr\u017eavaju zelene inicijative EU. Bila sam impresionirana \u010disto\u0107om i zelenilom grada. Svuda su bili vidljivi […]<\/p>\n","protected":false},"author":3,"featured_media":3161961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"area-of-cooperation":[],"country":[245,246,247,248,249,250],"opportunity-type":[],"class_list":["post-3162100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","country-albania","country-bosnia-and-herzegovina","country-kosovo","country-montenegro","country-north-macedonia","country-serbia"],"acf":[],"yoast_head":"\nMade of US - Pute\u0161estvije EU i Zapadnog Balkana - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made of US - Pute\u0161estvije EU i Zapadnog Balkana - WeBalkans\" \/>\n<meta property=\"og:description\" content=\"Od dr\u017eava \u010dlanica EU-a do zapadnog Balkana: putovanje koje isti\u010de kako \u010dlanstvo u EU pobolj\u0161ava svakodnevni \u017eivot.\u00a0\u00a0 \u201eTokom moje posete Ljubljani, u Sloveniji, imala sam priliku da posetim Ekologi brez meja (Ekolozi bez granica), organizaciju za za\u0161titu \u017eivotne sredine koju podr\u017eavaju zelene inicijative EU. 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Bila sam impresionirana \u010disto\u0107om i zelenilom grada. Svuda su bili vidljivi […]","og_url":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/","og_site_name":"WeBalkans","article_publisher":"https:\/\/www.facebook.com\/webalkans.eu","article_published_time":"2025-02-24T19:10:48+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/01-scaled-8.jpg","type":"image\/jpeg"}],"author":"WeBalkans","twitter_card":"summary_large_image","twitter_creator":"@webalkans","twitter_site":"@webalkans","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"WeBalkans","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"6 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/#article","isPartOf":{"@id":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/"},"author":{"name":"WeBalkans","@id":"https:\/\/webalkans.eu\/sr\/#\/schema\/person\/37696e5e8da00bfff60a5d65a98e366d"},"headline":"Made of US – Pute\u0161estvije EU i Zapadnog Balkana","datePublished":"2025-02-24T19:10:48+00:00","mainEntityOfPage":{"@id":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/"},"wordCount":1117,"publisher":{"@id":"https:\/\/webalkans.eu\/sr\/#organization"},"image":{"@id":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/#primaryimage"},"thumbnailUrl":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/01-scaled-8.jpg","articleSection":["Stories"],"inLanguage":"sr-RS"},{"@type":"WebPage","@id":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/","url":"https:\/\/webalkans.eu\/sr\/made-of-us-putesestvije-eu-i-zapadnog-balkana\/","name":"Made of US - 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