{"id":3162032,"date":"2025-02-04T10:29:45","date_gmt":"2025-02-04T10:29:45","guid":{"rendered":"https:\/\/webalkans.eu\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\/"},"modified":"2025-02-04T10:29:45","modified_gmt":"2025-02-04T10:29:45","slug":"cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/sr\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\/","title":{"rendered":"CEMPROMova zelena revolucija: Kako EU poma\u017ee srpskom biznisu da predvodi u odr\u017eivosti"},"content":{"rendered":"\nU Preljini, CEMPROM, vode\u0107i proizvo\u0111a\u010d betona, je pokazao da odr\u017eivost i poslovni uspeh mogu koegzistirati. Kroz program Ecoloans \u2014 koji finansira Nema\u010dka razvojna banka (KfW) i podr\u017eava Regionalni program energetske efikasnosti EU (RPEE) \u2014 kompanija je napravila zna\u010dajan napredak ka zelenijim operacijama.<\/span>\u00a0<\/span>\n\nOsnovan 1992. godine, CEMPROM je evoluirao od proizvodnje betonskih blokova i cementa u vre\u0107ama da postane lider u proizvodnji betona. Njegov portfelj uklju\u010duje projekte poput Koridora E 763 i razna lokalna gra\u0111evinska partnerstva. Danas, sa voznim parkom od preko 100 kamiona i sa 150 radnika, kompanija ima godi\u0161nji proizvodni kapacitet od oko 300.000 tona betona.<\/span>\u00a0<\/span>\n\nUz investiciju od 820.000 evra koju je omogu\u0107ila UniCredit banka, CEMPROM je unapredio svoj vozni park, tako da uklju\u010duje i vozila na metan. Ova tranzicija je dovela do 42% smanjenja potro\u0161nje goriva, 32% smanjenja emisije azotnih oksida i 56% smanjenja emisije ugljen dioksida, uz dodatno smanjenje nesagorelih ugljovodonika i \u010destica. Finansijski, ove \u0107e promene generirati godi\u0161nje u\u0161tede od oko 20%, pri \u010demu se o\u010dekuje da \u0107e se investicija isplatiti u roku od \u010detiri do pet godina. Dejan Isailovi\u0107, direktor proizvodnje CEMPROM-a, isti\u010de da su ove inicijative i finansijski i ekolo\u0161ki od strate\u0161ke koristi, podr\u017eavaju\u0107i odr\u017eivi rast kompanije i otvaranje novih radnih mesta.<\/span>\r\n\r\n\r\n\r\n

\u201c<\/span>Na\u0161a bezrezervna <\/span>posve\u0107enost<\/span> ekolo\u0161ki vo\u0111enoj praksi poslovanja<\/span> je <\/span>uvek<\/span> bila glavni prioritet. <\/span>Ovo putovanje nam je omogu\u0107ilo da istra\u017eimo nove mogu\u0107nosti, omogu\u0107avaju\u0107i nam da isporu\u010dimo ve\u0107e <\/span>koli\u010dine<\/span> za klju\u010dne projekte i <\/span>diverzifikujemo<\/span> u nove <\/span>usl<\/span><\/span>u<\/span><\/span>ge<\/span> kao \u0161to je transport cementa<\/span>.\u201d<\/span><\/span>\u00a0<\/span><\/h2>\r\n\r\nCempromova posve\u0107enost odr\u017eivosti prevazilazi njegov vozni park. Kompanija uklju\u010duje otpadne vode u svoje proizvodne procese i prenamenjuje zaostale materijale za lokalnu upotrebu, pokazuju\u0107i svoju posve\u0107enost podr\u0161ci zajednice i efikasnosti resursa. Ovaj proaktivni pristup predstavlja inspirativni primer za zaposlene s obzirom na to da CEMPROM postavlja visoke standarde za energetsku efikasnost i ekolo\u0161ku odgovornost.<\/span>\u00a0<\/span>\n\nProgram Ecoloans, neophodan za put Srbije ka zelenijoj ekonomiji adresira dva glavna izazova za MSP (mala i sredna preduze\u0107a): ograni\u010deno dugoro\u010dno finansiranje i potrebu za odr\u017eive poslovne prakse. Sa \u20ac120 miliona usmerenih u srpske banke, program podr\u017eava preduze\u0107a u smanjenju tro\u0161kova energije i emisija. To je deo REEP u sklopu Investicionog okvira za Zapadni Balkan, koji isti\u010de sna\u017enu podr\u0161ku EU i Nema\u010dke.<\/span>\u00a0<\/span>\n\nIako usvajanje zelene prakse u po\u010detku nosi visoke tro\u0161kove, Isailovi\u0107\u00a0 apeluje na mala i srednja preduze\u0107a da prihvate odr\u017eivost, isti\u010du\u0107i kratak period otplate i dugoro\u010dne koristi.\u00a0<\/span>\u00a0<\/span>\r\n\r\n\r\n\r\nEcoloans<\/span> program, finan<\/span>siran od strane Nema\u010dke razvojne banke i podr\u017ean od strane EU, <\/span>dodelio<\/span> je<\/span> \u20ac120 mil<\/span>iona evra za srpske komercijalne banke. Ovaj program je centralni <\/span>deo<\/span> <\/span>Regionalnog programa energetske efikasnosti (REEP)<\/span><\/span><\/a>.<\/span><\/span>\n\n \n\n \n\n \n\n \r\n\r\n\u201c<\/span>Hitna je potreba za ve\u0107om sve\u0161\u0107u o odr\u017eivim i zelenim poslovnim praksama<\/span>,\u201d <\/span>napominje<\/span>.<\/span> \u201cNajbolji na\u010din za <\/span>re\u0161avanje<\/span> nedoumica je otvoreni dijalog i u\u010denje od kompanija koje su ve\u0107 krenule na ovaj put, posti\u017eu\u0107i u\u0161tede i pobolj\u0161anu proizvodnju.<\/span>\u201d<\/span><\/span>\u00a0<\/span>\n","protected":false},"excerpt":{"rendered":"

U Preljini, CEMPROM, vode\u0107i proizvo\u0111a\u010d betona, je pokazao da odr\u017eivost i poslovni uspeh mogu koegzistirati. Kroz program Ecoloans \u2014 koji finansira Nema\u010dka razvojna banka (KfW) i podr\u017eava Regionalni program energetske efikasnosti EU (RPEE) \u2014 kompanija je napravila zna\u010dajan napredak ka zelenijim operacijama.\u00a0 Osnovan 1992. godine, CEMPROM je evoluirao od proizvodnje betonskih blokova i cementa u […]<\/p>\n","protected":false},"author":3,"featured_media":3161942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"area-of-cooperation":[],"country":[250],"opportunity-type":[],"class_list":["post-3162032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","country-serbia"],"acf":[],"yoast_head":"\nCEMPROMova zelena revolucija: Kako EU poma\u017ee srpskom biznisu da predvodi u odr\u017eivosti - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/sr\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEMPROMova zelena revolucija: Kako EU poma\u017ee srpskom biznisu da predvodi u odr\u017eivosti - WeBalkans\" \/>\n<meta property=\"og:description\" content=\"U Preljini, CEMPROM, vode\u0107i proizvo\u0111a\u010d betona, je pokazao da odr\u017eivost i poslovni uspeh mogu koegzistirati. Kroz program Ecoloans \u2014 koji finansira Nema\u010dka razvojna banka (KfW) i podr\u017eava Regionalni program energetske efikasnosti EU (RPEE) \u2014 kompanija je napravila zna\u010dajan napredak ka zelenijim operacijama.\u00a0 Osnovan 1992. godine, CEMPROM je evoluirao od proizvodnje betonskih blokova i cementa u […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webalkans.eu\/sr\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBalkans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webalkans.eu\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T10:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/BUS_6213-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeBalkans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webalkans\" \/>\n<meta name=\"twitter:site\" content=\"@webalkans\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeBalkans\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/\"},\"author\":{\"name\":\"WeBalkans\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/#\\\/schema\\\/person\\\/37696e5e8da00bfff60a5d65a98e366d\"},\"headline\":\"CEMPROMova zelena revolucija: Kako EU poma\u017ee srpskom biznisu da predvodi u odr\u017eivosti\",\"datePublished\":\"2025-02-04T10:29:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BUS_6213-scaled-2.jpg\",\"articleSection\":[\"Stories\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/sr\\\/cempromova-zelena-revolucija-kako-eu-pomaze-srpskom-biznisu-da-predvodi-u-odrzivosti\\\/\",\"name\":\"CEMPROMova zelena revolucija: Kako EU poma\u017ee srpskom biznisu da predvodi u odr\u017eivosti - 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