{"id":3161475,"date":"2023-06-06T08:40:57","date_gmt":"2023-06-06T08:40:57","guid":{"rendered":"https:\/\/webalkans.eu\/transforming-a-simple-hobby-into-a-thriving-business-2\/"},"modified":"2023-06-06T08:40:57","modified_gmt":"2023-06-06T08:40:57","slug":"transforming-a-simple-hobby-into-a-thriving-business-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/sr\/transforming-a-simple-hobby-into-a-thriving-business-2\/","title":{"rendered":"Transformacija jednostavnog hobija u uspe\u0161an posao"},"content":{"rendered":"\nPodr\u0161ka EU omogu\u0107ila je mladoj preduzetnici iz Crne Gore da uspostavi sopstveni posao i proizvodi ekolo\u0161ki prihvatljive igra\u010dke.\r\n\r\n<p style=\"font-weight: 400;\">Jasna Radenovi\u0107, mlada preduzetnica iz Crne Gore, vodi kreativnu kompaniju koja se specijalizuje za proizvodnju ekolo\u0161kih igra\u010daka. Jasna \u017eivi u gradu Plavu, sme\u0161tenom u severoisto\u010dnom delu Crne Gore, i majka je troje dece. Plav je centralna ta\u010dka Op\u0161tine Plav, koja ima preko 9.000 stanovnika, dok Plav sam po sebi broji preko 3.000 stanovnika. Pre deset godina, Jasna je \u017eelela da njena deca imaju igra\u010dke napravljene od prirodnih materijala. S obzirom na ograni\u010den izbor dostupnih u crnogorskim prodavnicama u to vreme, Jasna je do\u0161la na ideju da sama napravi igra\u010dke. &#8222;Drvo je bilo lako dostupan materijal u na\u0161em gradu. U po\u010detku sam pravila kocke za slaganje, postepeno prilago\u0111avaju\u0107i dizajn uzrastu i potrebama moje dece&#8220;, ka\u017ee Jasna. Me\u0111utim, vremenom, ovaj skroman hobi se pretvorio u ne\u0161to ozbiljnije, \u0161to je Jasnu navelo da ga pretvori u ozbiljan posao.<\/p>\r\n\r\n\r\n\r\n<h2 style=\"font-weight: 400;\"><strong>&#8222;Danas stvaramo ekolo\u0161ki prihvatljive igra\u010dke od drveta i tkanine, namenjene deci svih uzrasta. Na\u0161e igra\u010dke olak\u0161avaju u\u010denje iz oblasti matematike, prvih slova, muzi\u010dkih nota i geografije. One doprinose razvoju motori\u010dkih ve\u0161tina i stimuli\u0161u ma\u0161tu dece.&#8220;<\/strong><\/h2>\r\n\r\n<p style=\"font-weight: 400;\">Godine 2020. Jasna je iskoristila priliku i aplicirala za program samozapo\u0161ljavanja Nacionalne slu\u017ebe za zapo\u0161ljavanje, koji je finansiran od strane Evropske unije i Vlade Crne Gore. Ova finansijska podr\u0161ka omogu\u0107ila joj je da osnuje svoju kompaniju &#8222;Tri Vuka&#8220;. &#8222;Danas stvaramo ekolo\u0161ki prihvatljive igra\u010dke od drveta i tkanine, namenjene deci svih uzrasta. Na\u0161e igra\u010dke olak\u0161avaju u\u010denje iz oblasti matematike, prvih slova, muzi\u010dkih nota i geografije. One doprinose razvoju motori\u010dkih ve\u0161tina i stimuli\u0161u ma\u0161tu dece&#8220;, obja\u0161njava Jasna.<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Pored grantova koje je dobila od EU putem Nacionalne slu\u017ebe za zapo\u0161ljavanje, koje je Jasna iskoristila za nabavku ma\u0161ina i osnovnih materijala za proizvodnju igra\u010daka, tako\u0111e je dobila vrednu mentorsku podr\u0161ku kako bi unapredila svoje ve\u0161tine strate\u0161kog planiranja i marketinga. Kroz regionalni projekat pod nazivom &#8222;Promovisanje inkluzivnih re\u0161enja na tr\u017ei\u0161tu rada na Zapadnom Balkanu&#8220;, finansiran od strane Austrijske razvojne agencije, kancelarija UNDP-a pru\u017eila je mentorsku pomo\u0107 u\u010desnicima programa samozapo\u0161ljavanja. &#8222;Budu\u0107i da nisam imala prethodnog iskustva u poslovanju, bila sam nesigurna u vezi sa proizvodima na koje treba da se fokusiram i kako da se efikasno predstavim na tr\u017ei\u0161tu. Me\u0111utim, dobila sam izuzetnu podr\u0161ku od mentora&#8220;, deli Jasna.<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Iako Jasna \u017eeli da njeni proizvodi postanu za\u0161titni znak Crne Gore, svesna je izazova s kojima se suo\u010davaju \u017eene preduzetnice u zemlji. &#8222;Najizazovniji aspekt je balansiranje li\u010dnih i poslovnih odgovornosti. To zahteva efikasno upravljanje vremenom sa trojicom de\u010daka razli\u010ditog uzrasta, obezbe\u0111uju\u0107i njihovo \u0161kolovanje i van\u0161kolske aktivnosti, istovremeno razvijaju\u0107i posao&#8220;, priznaje Jasna.<\/p>\r\n\r\n<h2 style=\"font-weight: 400;\"><strong>&#8222;Ukoliko ne poku\u0161ate, nikada ne\u0107ete saznati kolike su va\u0161e sposobnosti. Uverena sam da \u0107ete, poput mene, dobiti pomo\u0107 i podr\u0161ku od sistema.&#8220;<\/strong><\/h2>\r\n\r\n<p style=\"font-weight: 400;\"><strong>O projektu<\/strong><\/p>\n<p style=\"font-weight: 400;\">Program grantova koji ima za cilj podr\u0161ku samozapo\u0161ljavanju i pokretanju poslova je direktni grant u vrednosti od 3,5 miliona evra. Finansiraju ga Evropska unija i Vlada Crne Gore. Ova inicijativa, poznata kao &#8222;Program grantova za samozapo\u0161ljavanje&#8220;, deo je \u0161ireg programa EU-Crna Gora za zapo\u0161ljavanje, obrazovanje i socijalnu za\u0161titu (SOPEES), koji ima ukupna sredstva u visini od 18 miliona evra iz pretpristupnih fondova EU (IPA II). Sprovo\u0111enje programa se odvija u saradnji sa Ministarstvom privrede i Ministarstvom finansija i socijalnog staranja, uz podr\u0161ku Delegacije EU u Crnoj Gori.<\/p>\r\n\r\n<p style=\"font-weight: 400;\">Podr\u0161ka \u017eenama u poslovanju je od su\u0161tinske va\u017enosti, posebno imaju\u0107i u vidu da \u017eene prose\u010dno provode 10 godina svog \u017eivota rade\u0107i nepla\u0107eni posao i brinu\u0107i o doma\u0107instvu. Zna\u010daj ove podr\u0161ke dodatno je istaknut tokom pandemije COVID-19, kada su \u017eenski nepla\u0107eni poslovi i obaveze u doma\u0107instvu nadma\u0161ile mu\u0161ki rad za 92%. Nedavno istra\u017eivanje UNDP-a otkrilo je da dok je 11% \u017eena izjavilo da obi\u010dno ne obavlja ku\u0107ne poslove, taj procenat me\u0111u mu\u0161karcima bio je mnogo ve\u0107i &#8211; 42%.<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Jasna priznaje postojanje predrasuda prema \u017eenama preduzetnicama, \u0161to mo\u017ee obeshrabriti one koji se upu\u0161taju u sopstvene poslovne poduhvate. Ona deli svoje iskustvo, izjavljuju\u0107i: &#8222;Kada ljudi otkriju da je \u017eena direktor, \u010desto postoji pitanje da li je ona sposobna za izazov. Me\u0111utim, ja sam ostala odlu\u010dna da uspem i prevazi\u0111em takve predrasude. Sre\u0107om, nisam nai\u0161la na zna\u010dajne prepreke u okviru sistema. Naprotiv, svi su bili puni podr\u0161ke i od pomo\u0107i.&#8220;<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Jasna ohrabruje nezaposlene \u017eene da veruju u sebe i prijave se za programe koji promovi\u0161u \u017eensko preduzetni\u0161tvo. Ona sna\u017eno veruje da je preuzimanje inicijative klju\u010dno, primetiv\u0161i: &#8222;Ukoliko ne poku\u0161ate, nikada ne\u0107ete saznati kolike su va\u0161e sposobnosti. Uverena sam da \u0107ete, poput mene, dobiti pomo\u0107 i podr\u0161ku od sistema.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podr\u0161ka EU omogu\u0107ila je mladoj preduzetnici iz Crne Gore da uspostavi sopstveni posao i proizvodi ekolo\u0161ki prihvatljive igra\u010dke.<\/p>\n","protected":false},"author":3,"featured_media":3161210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"area-of-cooperation":[502,520],"country":[248],"opportunity-type":[],"class_list":["post-3161475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-privredakonkurentnost-i-rast","area-of-cooperation-privredaposlovna-i-podrska-za-msp","country-montenegro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformacija jednostavnog hobija u uspe\u0161an posao - 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