{"id":3159818,"date":"2020-11-05T08:29:36","date_gmt":"2020-11-05T08:29:36","guid":{"rendered":"https:\/\/webalkans.eu\/learning-the-art-of-business-in-an-unlikely-place-2\/"},"modified":"2020-11-05T08:29:36","modified_gmt":"2020-11-05T08:29:36","slug":"learning-the-art-of-business-in-an-unlikely-place-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/sr\/learning-the-art-of-business-in-an-unlikely-place-2\/","title":{"rendered":"U\u010denje poslu na neobi\u010dnom mestu"},"content":{"rendered":"\nMladi preduzetnik iz Srbije odlazi u \u0161pansko selo da bi se usavr\u0161io u svom poslu\r\n\r\nU selu Toralba de Ribota \u017eivi samo 120 ljudi, a privredna delatnost tog mesta se ne bi ba\u0161 mogla opisati kao \u017eivahna. Ovo selo na severoistoku \u0160panije nema nijednu prodavnicu, ima jednu kafanu, a stanovni\u0161tvo se uglavnom bavi poljoprivredom. Ipak, upravo je ovde 31-godi\u0161nji srpski preduzetnik Mladen Savkovi\u0107 odlu\u010dio da provede mesec dana da unapredi svoje poslovne ve\u0161tine.\r\n\r\nNakon deset godina bavljenja novinarstvom i povremeno odnosima s javno\u0161\u0107u za umetni\u010dke i kulturne aktivnosti, Mladen je nedavno otvorio svoju PR agenciju. Me\u0111utim, ubrzo je shvatio da mu je potrebna podr\u0161ka da bi postigao bolje rezultate. \u201cNai\u0161ao sam na pri\u010du o \u017eeni iz Srbije koja je osnovala preduze\u0107e za izradu doma\u0107e testenine. Da bi unapredila svoje poslovanje, prijavila se i dobila sredstva EU da ode na Siciliju na nekoliko meseci da nau\u010di zanat od najboljih majstora. To mi se u\u010dinilo savr\u0161enim za mene! Poku\u0161ao sam da saznam kako je u tome uspela\u201c, ka\u017ee on.\r\n\r\n<h2><strong>\u201cPomislio sam: ako nau\u010dite kako da pokrenete publiku tamo, uspe\u0107ete da je pokrenete bilo gde.\u201c<\/strong><\/h2>\r\n\r\nTako je Mladen saznao za projekat MOVE-YE koji finansira program Evropske unije COSME. Kao i mnogi drugi mladi ljudi, i Mladen je iskoristio priliku za radnu posetu zemlji EU. Po\u0161to govori \u0161panski, \u0160panija je bila logi\u010dan izbor.\n\n<strong>Gde oti\u0107i?<\/strong>\n\nNjegova prva zamisao bila je da ode u Madrid ili Barselonu. Ka\u017ee da mu je na raspolaganju bio veliki broj kompanija koje je mogao da izabere za doma\u0107ina, ve\u0107inom u turizmu, IT-u i drugim sektorima. Ali privukla ga je prilika u kulturnom sektoru koja se pojavila u Toralbi de Riboti.\n\n\u201cIntervjuisale su me dve dame koje su u selu organizovale festival umetnosti i muzike Saltamontes i ostavile su na mene veoma jak utisak. U jednom tako malom selu uspele su da organizuju uspe\u0161an umetni\u010dki festival! Pomislio sam: ako nau\u010dite da pokrenete publiku tamo, uspe\u0107ete da je pokrenete bilo gde i zaklju\u010dio sam da je to prava prilika za mene.\u201c\n\nMladen je proveo punih mesec dana rade\u0107i na festivalu Saltamontes. Uvideo je va\u017enost promocije umetnosti i kulture izvan urbanih podru\u010dja, gde ona i dalje \u010dini vitalni deo svakodnevnog \u017eivota, ali na malo druga\u010diji na\u010din. \u201cPostao sam svesniji va\u017enosti interakcije sa lokalnom zajednicom i oslu\u0161kivanja njihovih kulturnih potreba i interesa\u201c, ka\u017ee on.\r\n\r\n<h2><strong>\u201cPostao sam svesniji va\u017enosti interakcije sa lokalnom zajednicom i oslu\u0161kivanja njihovih kulturnih potreba i interesa.\u201c<\/strong><\/h2>\r\n\r\nProjekat MOVE-YE (Pokretanje preduzetni\u010dkih vrednosti i ideja \u0161irom Evrope) koji finansira EU ima za cilj unapre\u0111enje preduzetni\u010dke kulture i umre\u017eavanje evropskih preduzetnika. Finansiran u okviru programa COSME, nudi i mladim i iskusnim preduzetnicima priliku da se upoznaju sa razli\u010ditim na\u010dinima poslovanja, da upoznaju i shvate nova tr\u017ei\u0161ta i internacionalizuju i inoviraju svoje poslovanje putem prekograni\u010dne mobilnosti.\r\n\r\n<strong>Dono\u0161enje iskustva ku\u0107i<\/strong>\n\nMladen uglavnom radi sa ustanovama koje organizuju kulturne doga\u0111aje i festivale. Sada planira da svojim klijentima u Srbiji predstavi na\u010dine anga\u017eovanja publike koje je nau\u010dio u \u0160paniji. \u201cMo\u017eete postaviti izlo\u017ebu i tu stati. Ali nau\u010dio sam da je va\u017eno raditi sa publikom i usredsrediti se na intenzivnije anga\u017eovanje zajednice. Iskustvo na festivalu Saltamontes nateralo me da razmislim o idejama koje mogu da primenim ovde u Srbiji\u201c, ka\u017ee.\n","protected":false},"excerpt":{"rendered":"<p>Mladi preduzetnik iz Srbije odlazi u \u0161pansko selo da bi se usavr\u0161io u svom poslu<\/p>\n","protected":false},"author":3,"featured_media":3159090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"area-of-cooperation":[459],"country":[250],"opportunity-type":[],"class_list":["post-3159818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-privreda","country-serbia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U\u010denje poslu na neobi\u010dnom mestu - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/sr\/learning-the-art-of-business-in-an-unlikely-place-2\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U\u010denje poslu na neobi\u010dnom mestu - 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