{"id":727127,"date":"2022-07-18T10:42:49","date_gmt":"2022-07-18T08:42:49","guid":{"rendered":"https:\/\/webalkans.eu\/?p=727127"},"modified":"2022-07-18T10:42:49","modified_gmt":"2022-07-18T08:42:49","slug":"eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/en\/news\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better\/","title":{"rendered":"EU and EBRD help Serbian sports retailer to reach customers better"},"content":{"rendered":"<div>\n<p><span lang=\"EN-GB\">One of the most successful sports clothing and equipment retailers in<span class=\"apple-converted-space\">\u00a0<\/span>Serbia, Planeta Sport, which has more than 100 shops across the country, had a well-established sales network both instore and online. The company sought assistance from the EU and the European Bank for Reconstruction and Development (EBRD) to improve communication with its customers by investing in new digital tools. The changes enabled by the project together with EU and EBRD funding came at the start of the COVID-19 pandemic, just when most businesses needed to make a rapid shift to online working.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-GB\">The project entailed the creation of a digital strategy and the implementation of new marketing and communication software. To achieve this, Planeta Sport needed external assistance. The company then contacted the EBRD\u2019s\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.ebrd.com\/work-with-us\/advice-for-small-businesses\/serbia.html\">Advice for Small Businesses\u00a0programme<\/a><\/span><span lang=\"EN-GB\">, which supports small and medium-sized enterprises by connecting them with experts who provide advice and know-how. The programme covers a wide range of areas including strategy, operations, quality management, financial reporting, energy efficiency and more. It is funded by the\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.ebrd.com\/who-we-are\/structure-and-management\/shareholders\/european-union.html\">European Union<\/a><\/span><span class=\"apple-converted-space\"><span lang=\"EN-GB\">\u00a0<\/span><\/span><span lang=\"EN-GB\">and has already supported hundreds of businesses in Serbia.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most successful sports clothing and equipment retailers in\u00a0Serbia, Planeta Sport, which has more than 100 shops across the country, had a well-established <\/p>\n","protected":false},"author":152227,"featured_media":727129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"country-for-news":[54],"class_list":["post-727127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","wb_theme-economy","country-for-news-serbia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EU and EBRD help Serbian sports retailer to reach customers better News | WeBalkans<\/title>\n<meta name=\"description\" content=\"EU and EBRD help Serbian sports retailer to reach customers better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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