{"id":3162224,"date":"2025-06-13T13:38:30","date_gmt":"2025-06-13T13:38:30","guid":{"rendered":"https:\/\/webalkans.eu\/facts-come-first-fighting-disinformation-in-the-western-balkans\/"},"modified":"2025-06-13T13:38:30","modified_gmt":"2025-06-13T13:38:30","slug":"facts-come-first-fighting-disinformation-in-the-western-balkans","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/en\/facts-come-first-fighting-disinformation-in-the-western-balkans\/","title":{"rendered":"Facts Come First: Fighting disinformation in the Western Balkans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The institutions of the European Union are firmly committed to combating disinformation, as it threatens democratic processes, reinforces authoritarian tendencies, and increases the influence of harmful foreign actors. For this very reason, the EU supports a range of projects and activities in its partner countries in the Western Balkans that strengthen the fight against disinformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result of bringing together various professionals engaged in tackling disinformation, WeBalkans organised a major regional workshop called the\u00a0<em>Facts Content Lab<\/em>\u00a0in Podgorica, Montenegro, from 10 to 13 June. Journalists, influencers, fact-checkers, content creators, producers, and Young European Ambassadors (YEA) gathered to discuss local disinformation issues and ways to overcome them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWhen reporting and trying to verify sources and claims, you become aware not only of the speed at which disinformation spreads, but also of the sheer volume of it in public discourse\u2014and how deeply it shapes public opinion. Our task is not only to correct false information, but also to regain people\u2019s trust, letter by letter, story by story,\u201d <\/em>said journalist Dejan \u0160ajinovi\u0107, Nezavisne novine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the event, participants explored how to counter disinformation in fresh and impactful ways. Working in dynamic teams, they developed creative multimedia contents designed to resonate with audiences and promote credible, fact-based sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, people receive more information in a single day than they did in an entire lifetime a century ago. Some of it is accurate, some distorted, and some deliberately designed to mislead, confuse, or exhaust the consumer. Certain media outlets are intentionally set up to spread falsehoods, with the aim of undermining trust in all media. They are particularly frequent during election campaigns or times of political crisis. Furthermore, many media platforms carry sponsored content that closely resembles real journalism yet is not marked as paid content\u2014even though it should be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only a person who is objectively informed can make sound and well-informed decisions. In this context, it is vitally important to strengthen media literacy\u2014especially among the youngest and the oldest, who are particularly vulnerable to disinformation, manipulative influence, and scams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cFighting disinformation isn\u2019t only about presenting facts\u2014it\u2019s about rebuilding trust. People need to believe not just in the accuracy of information, but in the integrity of those who share it. Trust is the bridge between truth and understanding, and without it, facts can fall on deaf ears.\u201d<\/em> \u2013 said Ioana Avadani a media expert from Romania that moderated the <em>Facts Content Lab<\/em> in Podgorica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the recent launch of the WeBalkans Disinformation Campaign, the Young European Ambassadors have also been active over the past two years, organising 27 media literacy workshops across the Western Balkans and reaching over 300 future media literacy educators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe idea is that participants of these workshops across all Western Balkan countries become media literacy educators for young people aged 13 to 16. A new round of workshops is currently being prepared, and all new members of the Young European Ambassadors network will receive training,\u201d<\/em> announces Armin Poljak from the network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help address this issue, the European Commission in 2024\u2014ahead of the European Parliament elections\u2014developed <a href=\"https:\/\/commission.europa.eu\/topics\/countering-information-manipulation\/building-societal-resilience-against-information-manipulation_en\">educational materials<\/a> to help individuals build resilience to information manipulation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That same year, the Association JaBiHEU, which brings together Young Ambassadors for Freedom of Expression from across Bosnia and Herzegovina, in cooperation with World University Service Austria (WUS) and with financial support from the European Union, created the\u00a0<a href=\"https:\/\/hubzasloboduizrazavanja.ba\/file.php?id=k02tMS7Sp7X86sR5vNmNBA9H86AkavXZ\">Freedom of Expression Guide\u00a0<\/a>which also provides basic guidelines for recognising disinformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt is extremely important for young people\u2014and indeed for all generations\u2014to learn how to identify false information, especially in the Balkans. It\u2019s essential to critically evaluate media, bearing in mind that they are profit-driven and aim to generate revenue, clicks, likes, and shares on social media\u2014before they even consider delivering information in a responsible way,\u201d<\/em> said Ivan Suboti\u0107, a fact-checker from Belgrade, during a regional workshop for activists within the\u00a0<em>Regional Youth Dialogue for Europe<\/em>\u00a0project, funded by the European Union.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To begin with, anyone who suspects they are being exposed to disinformation should stay curious and continually ask themselves: Is what I\u2019m reading or watching true? Why was it published? Who stands to benefit from this information? Is the content based on facts or just opinions? Are sources cited? Has any other outlet reported the same story? Does this content allow me to draw my own conclusions, or is it telling me what to think? Is the publisher\u2019s imprint (<em>impressum<\/em>) clear\u2014who owns the outlet, and do they have other businesses besides media?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media literacy requires constant questioning\u2014especially in an age of AI-generated algorithms and increasingly sophisticated disinformation tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about the WeBalkans Disinformation Campaign, visit the <a href=\"https:\/\/webalkans.eu\/en\/facts-come-first\/\">dedicated web page<\/a> where you can find useful information on how to combat disinformation narratives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The institutions of the European Union are firmly committed to combating disinformation, as it threatens democratic processes, reinforces authoritarian tendencies, and increases the influence of harmful foreign actors. For this very reason, the EU supports a range of projects and activities in its partner countries in the Western Balkans that strengthen the fight against disinformation. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3162225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[694],"tags":[],"area-of-cooperation":[],"country":[245,246,247,248,249,250],"opportunity-type":[],"class_list":["post-3162224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","country-albania","country-bosnia-and-herzegovina","country-kosovo","country-montenegro","country-north-macedonia","country-serbia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facts Come First: Fighting disinformation in the Western Balkans - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/en\/facts-come-first-fighting-disinformation-in-the-western-balkans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facts Come First: Fighting disinformation in the Western Balkans - WeBalkans\" \/>\n<meta property=\"og:description\" content=\"The institutions of the European Union are firmly committed to combating disinformation, as it threatens democratic processes, reinforces authoritarian tendencies, and increases the influence of harmful foreign actors. For this very reason, the EU supports a range of projects and activities in its partner countries in the Western Balkans that strengthen the fight against disinformation. 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