{"id":3160278,"date":"2022-04-25T12:32:47","date_gmt":"2022-04-25T12:32:47","guid":{"rendered":"https:\/\/webalkans.eu\/golden-embroidery-reloaded\/"},"modified":"2022-04-25T12:32:47","modified_gmt":"2022-04-25T12:32:47","slug":"golden-embroidery-reloaded","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/en\/golden-embroidery-reloaded\/","title":{"rendered":"Golden embroidery reloaded"},"content":{"rendered":"\nModern female entrepreneurship and an ancient Montenegrin craft are being interwoven with the support of the EU.\r\n\r\n

Montenegro\u2019s golden embroidery has been used on traditional costumes for more than three centuries, but was at risk of being totally forgotten because of shifts in taste and a break in the transmission of the craft from older to younger generations. Another reason was that even where people wanted items made with golden embroidery, applying gold on already costly national costume or silk shirts was very expensive. However, the craft has recently been given a boost with an initiative from a local Montenegrin civil society organisation and the support of the European Union.<\/p>\r\n\r\n

Biserka Rai\u010devi\u0107 is in her 60s, and comes from a Montenegrin family that nurtures tradition, particularly in relation to handcrafts. Although she worked as an economist for most of her life, she also continued to practising as a hobby the traditional handcrafts that she learned as a young woman. However, until recently she had never tried golden embroidery, the peak of the Montenegrin handcraft tradition. That changed when she joined the workshop organised with the support of the EU-funded ReLoAD project.<\/p>\r\n\r\n

\u201cThe work on golden embroidery requires lots of patience and very specific and demanding crafting skills.\u201d<\/strong><\/h2>\r\n\r\n

Reviving forgotten techniques <\/strong><\/p>\n

Biserka explains that she heard about the workshop from her husband who saw the call on social media and drew her attention to the opportunity, knowing her love for handcrafts. She wasn\u2019t sure about applying as the work on golden embroidery is very demanding, as well as being expensive because of the gold thread used on the embroidery. However, she went ahead, driven by the feeling of respect and great love for tradition though the experience taught her that \u201cwork on golden embroidery requires what she describes as \u201clots of patience and very specific and demanding crafting skills\u201d.<\/p>\n

The training was organised through the EU-funded \u201cPreservation and development of the traditional Montenegrin craft \u2013 gold embroidery\u201d project and included women of different ages and social backgrounds. Older experts at the craft worked as trainers to pass their knowledge on. Alongside the training, the project also included support for communications and creating a marketing plan for promoting golden embroidery, as well as the launch of a publication that details the history and importance of the craft.<\/p>\r\n\r\n

\u201cThis training was a huge inspiration for me. \u201c<\/strong><\/h2>\r\n\r\n

About the project <\/strong><\/p>\n

The \u201cPreservation and development of the traditional Montenegrin craft \u2013 gold embroidery\u201d project is implemented by the Institute for Entrepreneurship and Economic Development in cooperation with the Association of arts and crafts NIT. The project was supported by the Regional Programme for Local Democracy (ReLOaD), funded by the European Union and implemented by the United Nations Development Programme.<\/p>\n

The project aims to promote Montenegrin gold embroidery through the development of a marketing plan, improving the economic and social status of women through sharing gold embroidery skills, and popularising gold embroidery through cooperation with fashion designers.<\/p>\r\n\r\n

\u201cThis training was a huge inspiration for me,\u201d says Biserka, and with the skills she\u2019d gained from the project, she decided to start a small business with the aim of presenting and providing access to these beautiful creations to more people. Designs that include golden embroidery are central to most of the products in her business, RB Ethno Fashion Hand Made, including designs of modern items for everyday use such as bags, scarves, or masks.<\/p>\n

Apart from her production and sales activities, Biserka has also organised free workshops where she contributes to passing this skill on to other women from her community. \u201cI believe that this tradition should live, so I am interested in as many young people as possible learning this technique,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern female entrepreneurship and an ancient Montenegrin craft are being interwoven with the support of the EU.<\/p>\n","protected":false},"author":3,"featured_media":3160279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[694],"tags":[],"area-of-cooperation":[420,418,410],"country":[248],"opportunity-type":[],"class_list":["post-3160278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-art-and-culture","area-of-cooperation-business-and-sme-support","area-of-cooperation-employment-and-inclusion","country-montenegro"],"acf":[],"yoast_head":"\nGolden embroidery reloaded - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/en\/golden-embroidery-reloaded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Golden embroidery reloaded - 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