{"id":3159615,"date":"2021-12-09T10:19:07","date_gmt":"2021-12-09T10:19:07","guid":{"rendered":"https:\/\/webalkans.eu\/malikowsky-couture-a-new-fashion-brand-inspired-by-traditional-roma-costumes\/"},"modified":"2026-05-05T11:08:55","modified_gmt":"2026-05-05T11:08:55","slug":"malikowsky-couture-a-new-fashion-brand-inspired-by-traditional-roma-costumes","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/en\/malikowsky-couture-a-new-fashion-brand-inspired-by-traditional-roma-costumes\/","title":{"rendered":"Malikowsky Couture: a new fashion brand inspired by traditional Roma costumes"},"content":{"rendered":"\nA young Roma artist enters the world of fashion design thanks to an EU-funded project in North Macedonia.\r\n\r\nIn Muamed Malikovski&#8217;s family artists were stereotyped as associated with financial trouble and lacking a professional future. Muamed had a strong interest in art and design from childhood onwards but since he was also a good student in almost all other subjects in school, he chose law as a profession when the time came for university.\r\n\r\nWith hard work, Muamed had high marks at the law faculty, but just before graduation something happened. \u201cEveryone around me, including my family, expected me to be someone that wasn&#8217;t me, someone that I&#8217;ve never met in my soul. I knew it &#8211; I didn&#8217;t belong to that world, and I decided to listen to my heart and follow my dreams,\u201d says Muamed.\r\n\r\n<h2><strong>\u00a0\u201cIt was challenging for me because I didn&#8217;t have any support from my family or friends. I was being told all the time: \u2018You can&#8217;t do it\u2019. \u2018Come on, give it up, you won&#8217;t succeed\u2019. \u2018You should be a lawyer\u2019.\u201d<\/strong><\/h2>\r\n\r\n<strong>Living the dream<\/strong>\n\nHe decided to enrol in the Faculty of Fashion Design at Goce Delchev University in Stip, North Macedonia. The decision to study fashion design was not an easy choice but as soon as Muamed started his fashion studies, he started sketching illustrations to bring his innovative ideas for fashion to life. \u201cIt was challenging for me because I didn&#8217;t have any support from my family or friends. I was being told all the time: \u2018You can&#8217;t do it\u2019. \u2018Come on, give it up, you won&#8217;t succeed\u2019. \u2018You should be a lawyer\u2019,\u201d says Muamed.\n\nStarting a new brand and entering the fashion market is challenging and the future looked tough for Muamed. In 2020, just when he was thinking of giving up, Muamed heard about a Council of Europe co-funded project, run by the European Roma Institute for Arts and Culture (ERIAC), that supports young Roma in creative and business endeavours. Thanks to ERIAC and its funding, Muamed finally got the opportunity to turn his passion into a business.\n\nBut this was just a start and Muamed was aiming for much greater success. He did not have a store, and opening one required considerable financial investment, which Muamed was not able to cover. Then the pandemic started. Along with the suffering and trouble it caused, it also opened up new ways of doing business. Another EU-funded project \u2013 Roma Digital Boost supported by the Regional Cooperation Council (RCC) \u2013 helped Muamed overcome this next challenge.\r\n\r\n<h2><strong>\u00a0\u201cThe EU-funded Roma Digital Boost project helped me take my business to the next level, and start the journey to becoming a well-known brand.\u201d<\/strong><\/h2>\r\n\r\n<strong>About the project <\/strong>\n\nThe Roma Integration project aims to <strong>reduce the socio-economic gap\u00a0<\/strong>between the Roma and non-Roma population in the Western Balkans and Turkey, and to\u00a0<strong>strengthen the institutional obligations<\/strong>\u00a0of governments to incorporate and deliver specific Roma integration goals in mainstream policy developments. It is implemented by the Regional Cooperation Council, with the financial support of the European Union and the Open Society Foundations.\r\n\r\nRoma Digital Boost trained Muamed on online sales, the creation of a brand and visual identity for his company, and management and promotion on social media channels. \u201cThe EU-funded Roma Digital Boost project helped me take my business to the next level, and start the journey to becoming a well-known brand,\u201d says Muamed.\n\nNow he has launched his first important fashion collection, inspired by traditional Roma costumes. His Aurora design won second place in the Miss Freedom of the World competition and another design was chosen as the best national costume at the Miss Summer 2021 competition in Albania. His vision for the future is to open a bigger fashion studio in North Macedonia\u2019s capital, Skopje, and then expand to the international market. \u201cEven if it seems impossible to others,\u201d says Muamed, \u201clet\u2019s create stories together worth telling loudly and proudly.\u201d\n\nAlthough RCC\u2019s <a href=\"https:\/\/www.rcc.int\/romaintegration2020\/\">Roma Integration project<\/a> works mainly at the level of policy, the project continues to support programmes that work directly with Roma communities. The Roma Digital Boost \u2013 which the RCC supports both financially and with human resources \u00ad\u2013 is one of these programmes and is particularly important because it helps to speed up the process of digitalisation within Roma communities.\n\n\u201cWithout digital skills, there is no moving forward with the integration process in any field, including quality education, equal participation in the labour market, access to public and health services, and access to information. Highly motivated people like Malikovski are the best examples of how the Roma community can contribute to the ongoing transformations of our economies,\u201d says Orhan Usein, Regional Cooperation Council Roma Integration Head of Office.\n\nMeanwhile, Muamed says, \u201cI encourage everyone, and in particular Roma young people, to listen to their hearts and follow their dreams. Never give up on what makes you happy in your life. And always be yourself!\u201d\n","protected":false},"excerpt":{"rendered":"<p>A young Roma artist enters the world of fashion design thanks to an EU-funded project in North Macedonia.<\/p>\n","protected":false},"author":3,"featured_media":3159616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[694],"tags":[],"area-of-cooperation":[418,410],"country":[249],"opportunity-type":[],"class_list":["post-3159615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-business-and-sme-support","area-of-cooperation-employment-and-inclusion","country-north-macedonia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malikowsky Couture: a new fashion brand inspired by traditional Roma costumes - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/en\/malikowsky-couture-a-new-fashion-brand-inspired-by-traditional-roma-costumes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malikowsky Couture: a new fashion brand inspired by traditional Roma costumes - 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