{"id":3159249,"date":"2020-12-04T15:37:20","date_gmt":"2020-12-04T15:37:20","guid":{"rendered":"https:\/\/webalkans.eu\/tradition-fashion-and-art-make-a-business\/"},"modified":"2026-05-05T11:07:54","modified_gmt":"2026-05-05T11:07:54","slug":"tradition-fashion-and-art-make-a-business","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/","title":{"rendered":"Tradition, fashion and art make a business"},"content":{"rendered":"\nA woman from Ro\u017eaje in Montenegro blends tradition, fashion and art to start a new business.\r\n\r\nIgbala Muri\u0107, 49, lives in the small border town of Ro\u017eaje in Montenegro. From a young age she enjoyed sewing traditional textiles like bedding, clothes, and napkins. As a high school student she had already decided that she would build a professional life based on these skills. In agreement with her parents, she registered at a professional high school for textile production.\r\n\r\nLater in life she worked as a tailor in companies in Montenegro and Turkey, but this work did not include traditional crafts. \u201cI missed working on our traditional clothes and other textiles. Our traditional clothing is unique and beautiful, and it is also our cultural heritage,\u201d she says.\n\nAll along, Igbala wanted to do something about the preservation of this traditional heritage in textiles. Her idea was to start her own business that would specialise in the production of her culture\u2019s traditional clothing. But for this, she needed financial support and to know how to start and manage a business. Years passed, but she was not able to initiate anything sustainable.\r\n\r\n<strong>\u201cOur traditional clothing is unique and beautiful, and our cultural heritage\u201d<\/strong>\r\n\r\n<strong>Finding the right support<\/strong>\n\nIn 2019 Igbala heard about the \u2018Craftsman\u2019 project funded as part of the IPA CBC Programme Serbia \u2013 Montenegro 2014 \u2013 2020, financed by the European Union. The project that provided support for women and young people in the Ro\u017eaje region in Montenegro and Sjenica region in Seribia. She registered a company and applied for support. She participated in a training programme for business management, received a new sewing machine from the project, and entered the world of entrepreneurship. The project provided support to more than 90 individuals like Igbala by involving them in this training and a mentoring programme.\n\nAs a result of the support, she has increased production since the beginning of this year and had been planning to employ other women until plans got interrupted by the pandemic. \u201cI was working mainly on handicrafts. The support from the project provided me with an opportunity to expand my business, increase production, and also sell in other parts of Montenegro,\u201d she says.\r\n\r\n<h2>\u201cThe support from the project provided me with an opportunity to expand my business, increase production, and also sell in other parts of Montenegro\u201d<\/h2>\r\n\r\nAmela Kova\u010devi\u0107 Kalender, the project manager, says: \u2018The municipality of Ro\u017eaje is proud to support local economic development, with a strong focus on job creation and entrepreneurship. We aim to encourage people to pursue their ideas and to show that even small initiatives can have a significant impact on the local economy.\u2019\n\nThe implementing partners of the project are the Municipality of Ro\u017eaje and the Municipality of Sjenica, in cooperation with the two vocational schools from these cities. The \u2018Craftsman\u2019 project was funded as part of the IPA CBC Programme Serbia \u2013 Montenegro 2014 &#8211; 2020, financed by the European Union.\r\n\r\n<strong>Helping traditional businesses <\/strong>\n\nMicro, small and medium enterprises play a crucial role in employing a diverse workforce and income generation for local communities in both Montenegro and Serbia. Under the leadership of local authorities, the project has supported collaboration amongst secondary vocational schools from target municipalities to renew interest in traditional businesses like handcrafts.\n\nThe project has generated new jobs for vulnerable parts of the population, including youth and women, by providing the help they need in terms of business knowledge, start-up support, training and mentoring. Additionally, the project has provided specialised craft tools to secondary schools in Ro\u017eaje and nearby Sjenica in Serbia, to be used by students and other potential entrepreneurs.\n","protected":false},"excerpt":{"rendered":"<p>Igbala Muri\u0107, 49, lives in the small border town of Ro\u017eaje in Montenegro. From a young age she enjoyed sewing traditional textiles like bedding, clothes, and napkins.<\/p>\n","protected":false},"author":3,"featured_media":3159250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[694],"tags":[],"area-of-cooperation":[285],"country":[248,250],"opportunity-type":[],"class_list":["post-3159249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-economy","country-montenegro","country-serbia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradition, fashion and art make a business - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradition, fashion and art make a business - WeBalkans\" \/>\n<meta property=\"og:description\" content=\"Igbala Muri\u0107, 49, lives in the small border town of Ro\u017eaje in Montenegro. From a young age she enjoyed sewing traditional textiles like bedding, clothes, and napkins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBalkans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webalkans.eu\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T15:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T11:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1045\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WeBalkans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webalkans\" \/>\n<meta name=\"twitter:site\" content=\"@webalkans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeBalkans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/\"},\"author\":{\"name\":\"WeBalkans\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#\\\/schema\\\/person\\\/37696e5e8da00bfff60a5d65a98e366d\"},\"headline\":\"Tradition, fashion and art make a business\",\"datePublished\":\"2020-12-04T15:37:20+00:00\",\"dateModified\":\"2026-05-05T11:07:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/\"},\"wordCount\":610,\"publisher\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Second-text-image-2.png\",\"articleSection\":[\"Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/\",\"name\":\"Tradition, fashion and art make a business - WeBalkans\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Second-text-image-2.png\",\"datePublished\":\"2020-12-04T15:37:20+00:00\",\"dateModified\":\"2026-05-05T11:07:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Second-text-image-2.png\",\"contentUrl\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Second-text-image-2.png\",\"width\":1045,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/tradition-fashion-and-art-make-a-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tradition, fashion and art make a business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/\",\"name\":\"WeBalkans\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#organization\",\"name\":\"European Union\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/webalkans.a3ia.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/eu_flag.jpg\",\"contentUrl\":\"http:\\\/\\\/webalkans.a3ia.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/eu_flag.jpg\",\"width\":600,\"height\":401,\"caption\":\"European Union\"},\"image\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/webalkans.eu\",\"https:\\\/\\\/x.com\\\/webalkans\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/#\\\/schema\\\/person\\\/37696e5e8da00bfff60a5d65a98e366d\",\"name\":\"WeBalkans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g\",\"caption\":\"WeBalkans\"},\"url\":\"https:\\\/\\\/webalkans.eu\\\/en\\\/author\\\/administratorwebalkans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tradition, fashion and art make a business - WeBalkans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/","og_locale":"en_US","og_type":"article","og_title":"Tradition, fashion and art make a business - WeBalkans","og_description":"Igbala Muri\u0107, 49, lives in the small border town of Ro\u017eaje in Montenegro. From a young age she enjoyed sewing traditional textiles like bedding, clothes, and napkins.","og_url":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/","og_site_name":"WeBalkans","article_publisher":"https:\/\/www.facebook.com\/webalkans.eu","article_published_time":"2020-12-04T15:37:20+00:00","article_modified_time":"2026-05-05T11:07:54+00:00","og_image":[{"width":1045,"height":615,"url":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png","type":"image\/png"}],"author":"WeBalkans","twitter_card":"summary_large_image","twitter_creator":"@webalkans","twitter_site":"@webalkans","twitter_misc":{"Written by":"WeBalkans","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#article","isPartOf":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/"},"author":{"name":"WeBalkans","@id":"https:\/\/webalkans.eu\/en\/#\/schema\/person\/37696e5e8da00bfff60a5d65a98e366d"},"headline":"Tradition, fashion and art make a business","datePublished":"2020-12-04T15:37:20+00:00","dateModified":"2026-05-05T11:07:54+00:00","mainEntityOfPage":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/"},"wordCount":610,"publisher":{"@id":"https:\/\/webalkans.eu\/en\/#organization"},"image":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#primaryimage"},"thumbnailUrl":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png","articleSection":["Stories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/","url":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/","name":"Tradition, fashion and art make a business - WeBalkans","isPartOf":{"@id":"https:\/\/webalkans.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#primaryimage"},"image":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#primaryimage"},"thumbnailUrl":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png","datePublished":"2020-12-04T15:37:20+00:00","dateModified":"2026-05-05T11:07:54+00:00","breadcrumb":{"@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#primaryimage","url":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png","contentUrl":"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/Second-text-image-2.png","width":1045,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/webalkans.eu\/en\/tradition-fashion-and-art-make-a-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webalkans.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Tradition, fashion and art make a business"}]},{"@type":"WebSite","@id":"https:\/\/webalkans.eu\/en\/#website","url":"https:\/\/webalkans.eu\/en\/","name":"WeBalkans","description":"","publisher":{"@id":"https:\/\/webalkans.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webalkans.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webalkans.eu\/en\/#organization","name":"European Union","url":"https:\/\/webalkans.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webalkans.eu\/en\/#\/schema\/logo\/image\/","url":"http:\/\/webalkans.a3ia.com\/wp-content\/uploads\/2026\/03\/eu_flag.jpg","contentUrl":"http:\/\/webalkans.a3ia.com\/wp-content\/uploads\/2026\/03\/eu_flag.jpg","width":600,"height":401,"caption":"European Union"},"image":{"@id":"https:\/\/webalkans.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webalkans.eu","https:\/\/x.com\/webalkans"]},{"@type":"Person","@id":"https:\/\/webalkans.eu\/en\/#\/schema\/person\/37696e5e8da00bfff60a5d65a98e366d","name":"WeBalkans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03084609f33b36ead9aaf435a425d98fcf237d1b3aede9aeb31eb165a76b48c5?s=96&d=mm&r=g","caption":"WeBalkans"},"url":"https:\/\/webalkans.eu\/en\/author\/administratorwebalkans\/"}]}},"_links":{"self":[{"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/posts\/3159249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/comments?post=3159249"}],"version-history":[{"count":1,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/posts\/3159249\/revisions"}],"predecessor-version":[{"id":3159715,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/posts\/3159249\/revisions\/3159715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/media\/3159250"}],"wp:attachment":[{"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/media?parent=3159249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/categories?post=3159249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/tags?post=3159249"},{"taxonomy":"area-of-cooperation","embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/area-of-cooperation?post=3159249"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/country?post=3159249"},{"taxonomy":"opportunity-type","embeddable":true,"href":"https:\/\/webalkans.eu\/en\/wp-json\/wp\/v2\/opportunity-type?post=3159249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}