'EU for Biodiversity and Circular Economy Communication Services in Albania (EU4GreenGen)' supports awareness-raising, communication and stakeholder engagement in the areas of circular economy, waste management and biodiversity protection. With national coverage and a regional focus on the Gjirokastër – South Vlora and Kukës waste zones, the project strengthens public understanding and behavioural change in support of Albania’s alignment with EU environmental standards.

Implemented by a consortium led by GDSI Limited, the action provides technical assistance to the EU Delegation to Albania and national stakeholders by designing and implementing national and regional communication campaigns, conducting surveys and focus groups, and engaging communities, civil society and the private sector. The project complements infrastructure and regulatory reforms under the broader EU Green Agenda in Albania by ensuring that citizens and businesses are informed, engaged and motivated to contribute to circular economy, waste reduction and biodiversity protection efforts.

• Raise awareness among citizens on proper waste disposal, recycling and integrated waste management in line with EU standards.
• Increase private sector engagement in circular economy and green growth measures.
• Promote understanding of biodiversity protection, protected areas and Natura 2000 preparation.
• Strengthen visibility of EU support to environmental reforms and green transition in Albania.

• Increased willingness of the private sector to adopt circular economy and green growth practices.
• Improved public awareness on recycling, waste management and environmental responsibility.
• Enhanced understanding of biodiversity protection and the importance of protected areas and Natura 2000 sites.
• Greater visibility and recognition of EU support in environmental reforms and green transition.