{"id":3161742,"date":"2023-12-04T16:10:31","date_gmt":"2023-12-04T16:10:31","guid":{"rendered":"https:\/\/webalkans.eu\/tourism-for-future-the-eco-labels-initiative-in-kosovo-and-montenegro-2\/"},"modified":"2023-12-04T16:10:31","modified_gmt":"2023-12-04T16:10:31","slug":"tourism-for-future-the-eco-labels-initiative-in-kosovo-and-montenegro-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/cnr\/tourism-for-future-the-eco-labels-initiative-in-kosovo-and-montenegro-2\/","title":{"rendered":"Turizam za budu\u0107nost: Inicijativa za eko-oznake na Kosovu i Crnoj Gori"},"content":{"rendered":"\nProjekat finansiran od strane Evropske unije podr\u017eava poslovanja u prekograni\u010dnoj regiji izme\u0111u Kosova i Crne Gore kako bi pove\u0107ala svoje kapacitete u sektoru turizma.\r\n\r\n

Eko-oznake i me\u0111unarodno priznate sertifikacije su oznake koje se dodjeljuju proizvodima i uslugama prepoznatljivim po smanjenom ekolo\u0161kom uticaju u odnosu na sli\u010dne ponude, \u010dine\u0107i ih odgovornijim izborom za \u017eivotnu sredinu. U industriji ugostiteljstva, eko-oznake predstavljaju vrijedan alat za potro\u0161a\u010de, pru\u017eaju\u0107i uvid u odr\u017eive prakse koje hoteli integri\u0161u u svoje svakodnevno poslovanje. Prema Izvje\u0161taju o odr\u017eivom putovanju Booking.com-a za 2019. godinu, \u010dak 70% globalnih putnika izra\u017eava ve\u0107u sklonost rezervaciji smje\u0161taja kada znaju da se ustanova zala\u017ee za ekolo\u0161ko prijateljstvo, bez obzira na to da li im je primarni cilj odr\u017eiv boravak ili ne.<\/p>\r\n\r\n

Da bi eko-oznake zadr\u017eale svoju kredibilnost, moraju im se dodjeljivati nezavisni sertifikatori akreditovani od strane tre\u0107e strane, koji posjeduju stru\u010dnost za temeljnu procjenu hotela i smje\u0161tajnih objekata. Kriterijumi koji se koriste za sertifikaciju eko-oznaka trebali bi biti javno dostupni potro\u0161a\u010dima, obezbje\u0111uju\u0107i transparentnost u procesu. Idealno, sveobuhvatna eko-oznaka trebala bi obuhvatiti sve aspekte odr\u017eivosti. Osim ekolo\u0161kih razmatranja, to uklju\u010duje i dru\u0161tvene standarde, kao \u0161to su uslovi rada unutar hotela, kao i kulturne i ekonomske faktore. Va\u017eno je da turizam koristi destinaciji i lokalnim zajednicama, omogu\u0107avaju\u0107i im aktivan udio i oblikovanje turisti\u010dke industrije.<\/p>\r\n\r\n

“Na\u0161 cilj ovim projektom je da podstaknemo nov pristup razmi\u0161ljanju, ‘Way Ahead’, u turisti\u010dkoj industriji unutar prekograni\u010dne regije. To uklju\u010duje uvo\u0111enje eko-oznaka, koje predstavljaju jedan od najva\u017enijih standarda u globalnoj turisti\u010dkoj industriji, standard koji prethodno nije bio dostupan u na\u0161oj regiji.”<\/strong><\/h2>\r\n\r\n

Pored ispunjavanja potrebnih kriterijuma, sam proces sertifikacije uklju\u010duje slo\u017eene procedure i zna\u010dajne finansijske obaveze koje mogu biti izazovne za ispunjenje. Prepoznaju\u0107i to, partneri nevladinih organizacija (NGO) i op\u0161tine u prekograni\u010dnoj regiji izme\u0111u Kosova i Crne Gore pokrenuli su inicijativu da pomognu lokalnom sektoru gostoprimstva da dobije sertifikaciju Eco Labels.<\/p>\n

<\/p>\n

Ahmet Jetullahu-meti, koji obavlja funkciju izvr\u0161nog direktora Prishtina REA, vodi prekograni\u010dni konzorcijum odgovoran za sprovo\u0111enje projekta “Tourism for Future”. Me\u0111u razli\u010ditim ciljevima, ovaj projekat ima za cilj pru\u017eanje podr\u0161ke hotelima i sli\u010dnim ugostiteljskim objektima u prekograni\u010dnim regionima kako bi im pomogao da usvoje sertifikaciju Eco Labels. Jetullahu obja\u0161njava: “Na\u0161 cilj ovim projektom je da podstaknemo nov pristup razmi\u0161ljanju, ‘way-ahead’, u turisti\u010dkoj industriji unutar prekograni\u010dne regije. To uklju\u010duje uvo\u0111enje eko-oznaka, koje predstavljaju jedan od najva\u017enijih standarda u globalnoj turisti\u010dkoj industriji, standard koji prethodno nije bio dostupan u na\u0161oj regiji.” Valja napomenuti da se ovaj projekat sufinansira putem EU podr\u017eanog programa prekograni\u010dne saradnje (CBC) izme\u0111u Kosova i Crne Gore, uz podr\u0161ku op\u0161tina Peja, Kola\u0161in, Prishtina REA i IPER.<\/p>\n

<\/p>\n

Me\u0111unarodna Eco Labels sertifikacija obuhvata sveobuhvatan set kriterijuma za kvalifikaciju, pokrivaju\u0107i aspekte poput infrastrukture, ekolo\u0161ke odr\u017eivosti, profesionalnosti osoblja, nabavke svje\u017eih i ekolo\u0161ki prihvatljivih proizvoda iz lokalne oblasti, i uklju\u010divanje kulturne ba\u0161tine u svoje ponude.<\/p>\n

<\/p>\n

Trenutno su u toku obuke na ovim klju\u010dnim temama za kompanije i prakti\u010dare u turizmu smje\u0161teni u prekograni\u010dnim regionima. Ove obuke, sprovedene odvojeno u Peji i Kola\u0161inu, uklju\u010duju u\u010de\u0161\u0107e oko 30 u\u010desnika s obje strane granice, koji su odabrani putem otvorenog poziva. Tako\u0111e, projekat planira pru\u017eiti obuku i sertifikaciju za 15 revizora specijalizovanih za Eco Labels. Kako isti\u010de Ahmet Jetullahu-meti: “Trenutno nema zna\u010dajnog broja sertifikovanih revizora Eco Labels-a ni u Kosovu, ni u Crnoj Gori, ni u susjednim zemljama. Stoga \u0107e postizanje ove sertifikacije predstavljati zna\u010dajan korak napred za turisti\u010dku industriju u regionu.” Cilj nam je sertifikovati barem 20 korisnika sa me\u0111unarodno priznatim Eco-Label sertifikatom (10 iz regije Peje i 10 iz regije Kola\u0161ina), uskla\u0111uju\u0107i se sa transparentnim pozivom za podno\u0161enje prijava za dodjelu sredstava, podr\u017eanim putem online e-platforme koju razvija projekat.<\/p>\r\n\r\n

“Izuzetno je visoka zainteresovanost i u\u010de\u0161\u0107e ovih kompanija, a oni duboko cijene podr\u0161ku pru\u017eenu od strane projekta.”<\/strong><\/h2>\r\n\r\n

O programu<\/strong><\/p>\n

Globalni cilj IPA programa prekograni\u010dne saradnje Crna Gora-Kosovo je pobolj\u0161anje standarda i kvaliteta \u017eivota ljudi u programskom podru\u010dju kroz ekonomski razvoj regiona koji je ekolo\u0161ki odr\u017eiv i dru\u0161tveno inkluzivan, uz po\u0161tovanje zajedni\u010dke kulturne i prirodne ba\u0161tine. To \u0107e se posti\u0107i kroz zajedni\u010dke projekte koji se uklapaju u sljede\u0107e tematske prioritete programa: Promovisanje zapo\u0161ljavanja, mobilnosti radne snage i socijalne i kulturne inkluzije prekograni\u010dno; Za\u0161tita \u017eivotne sredine, promovisanje prilago\u0111avanja i ubla\u017eavanja klimatskih promjena, prevenciju rizika i upravljanje i Promovisanje turizma i kulturne i prirodne ba\u0161tine.<\/p>\r\n\r\n

Osim sertifikacije Eco Label, projekat aktivno poma\u017ee korisnicima u regionu tako \u0161to olak\u0161ava razvoj i implementaciju integrisanih strategija turizma i komunikacije, kao i promociju kulturne ba\u0161tine i lokalne ekonomije putem kreativne e-turisti\u010dke platforme koja ima za cilj promovisanje i internacionalizaciju sektora turizma i kulturne ba\u0161tine izme\u0111u dvije zemlje. Neki od zna\u010dajnih projekata obuhvataju prekograni\u010dne turisti\u010dke festivale i organizaciju i promociju dvije eko-staze. Ahmet Jetullahu-Meti elaborira o pozadini projekta, napominju\u0107i da je sprovedeno obimno istra\u017eivanje koje je uklju\u010divalo preko 136 preduze\u0107a iz prekograni\u010dnih regiona. Ve\u0107ina ovih preduze\u0107a iskazala je veliko interesovanje za podr\u0161ku sertifikaciji Eco Labels. Jetullahu isti\u010de visok nivo u\u010de\u0161\u0107a i entuzijazma me\u0111u predstavnicima preduze\u0107a, izjavljuju\u0107i: “Izuzetno je visoka zainteresovanost i u\u010de\u0161\u0107e ovih kompanija, a oni duboko cijene podr\u0161ku pru\u017eenu od strane projekta.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Projekat finansiran od strane Evropske unije podr\u017eava poslovanja u prekograni\u010dnoj regiji izme\u0111u Kosova i Crne Gore kako bi pove\u0107ala svoje kapacitete u sektoru turizma.<\/p>\n","protected":false},"author":3,"featured_media":3161642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[710],"tags":[],"area-of-cooperation":[488],"country":[247,248],"opportunity-type":[],"class_list":["post-3161742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-regionalna-saradnjaprekogranicna-saradnja","country-kosovo","country-montenegro"],"acf":[],"yoast_head":"\nTurizam za budu\u0107nost: Inicijativa za eko-oznake na Kosovu i Crnoj Gori - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/cnr\/tourism-for-future-the-eco-labels-initiative-in-kosovo-and-montenegro-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turizam za budu\u0107nost: Inicijativa za eko-oznake na Kosovu i Crnoj Gori - 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