{"id":760657,"date":"2022-07-18T10:42:49","date_gmt":"2022-07-18T08:42:49","guid":{"rendered":"https:\/\/webalkans.eu\/news\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better\/"},"modified":"2022-08-01T12:01:12","modified_gmt":"2022-08-01T10:01:12","slug":"eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/bs\/news\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better\/","title":{"rendered":"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca"},"content":{"rendered":"

Jedan od najuspje\u0161nijih trgovaca sportskom odje\u0107om i opremom u Srbiji, Planeta Sport, koji ima vi\u0161e od 100 prodavnica \u0161irom zemlje, imao je dobro uspostavljenu prodajnu mre\u017eu kako u prodavnicama tako i online. Kompanija je zatra\u017eila pomo\u0107 od EU i Evropske banke za obnovu i razvoj (EBRD) kako bi pobolj\u0161ala komunikaciju sa svojim klijentima ulaganjem u nove digitalne alate. Promjene koje je omogu\u0107io projekat, zajedno sa sredstvima EU i EBRD-a, do\u0161le su na po\u010detku pandemije COVID-19, ba\u0161 kada je ve\u0107ina preduze\u0107a morala brzo pre\u0107i na online poslovanje.<\/p>\n

 <\/p>\n

Projekat je podrazumijevao izradu digitalne strategije i implementaciju novog marketin\u0161kog i komunikacijskog softvera. Da bi se to postiglo, Planeta Sport je morala zatra\u017eiti eksternu pomo\u0107. Kompanija je potom kontaktirala EBRD-ov \u00a0program \u201cSavjeti za mala preduze\u0107a\u201d (Advice for Small Businesses\u00a0programme<\/a>), koji podr\u017eava mala i srednja preduze\u0107a povezuju\u0107i ih sa stru\u010dnjacima koji pru\u017eaju savjete i znanje. Program pokriva \u0161irok spektar oblasti uklju\u010duju\u0107i strategiju, operacije, upravljanje kvalitetom, finansijsko izvje\u0161tavanje, energetsku efikasnost i jo\u0161 mnogo toga. Taj program finansira Evropska unija (European Union<\/a>) i on ve\u0107 je podr\u017eao stotine preduze\u0107a u Srbiji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jedan od najuspje\u0161nijih trgovaca sportskom odje\u0107om i opremom u Srbiji, Planeta Sport, koji ima vi\u0161e od 100 prodavnica \u0161irom zemlje, imao je dobro uspostavljenu prodajnu <\/p>\n","protected":false},"author":152227,"featured_media":727131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"country-for-news":[442],"class_list":["post-760657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","wb_theme-economy","country-for-news-serbia"],"acf":[],"yoast_head":"\nEU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca News | WeBalkans<\/title>\n<meta name=\"description\" content=\"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca\" 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