{"id":3165418,"date":"2022-07-18T08:42:49","date_gmt":"2022-07-18T08:42:49","guid":{"rendered":"https:\/\/webalkans.eu\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\/"},"modified":"2026-05-05T15:22:15","modified_gmt":"2026-05-05T15:22:15","slug":"eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/bs\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\/","title":{"rendered":"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca"},"content":{"rendered":"\n<p style=\"font-weight: 400;\">Jedan od najuspje\u0161nijih trgovaca sportskom odje\u0107om i opremom u Srbiji, Planeta Sport, koji ima vi\u0161e od 100 prodavnica \u0161irom zemlje, imao je dobro uspostavljenu prodajnu mre\u017eu kako u prodavnicama tako i online. Kompanija je zatra\u017eila pomo\u0107 od EU i Evropske banke za obnovu i razvoj (EBRD) kako bi pobolj\u0161ala komunikaciju sa svojim klijentima ulaganjem u nove digitalne alate. Promjene koje je omogu\u0107io projekat, zajedno sa sredstvima EU i EBRD-a, do\u0161le su na po\u010detku pandemije COVID-19, ba\u0161 kada je ve\u0107ina preduze\u0107a morala brzo pre\u0107i na online poslovanje.<\/p>\n&nbsp;\n<p style=\"font-weight: 400;\">Projekat je podrazumijevao izradu digitalne strategije i implementaciju novog marketin\u0161kog i komunikacijskog softvera. Da bi se to postiglo, Planeta Sport je morala zatra\u017eiti eksternu pomo\u0107. Kompanija je potom kontaktirala EBRD-ov \u00a0program \u201cSavjeti za mala preduze\u0107a\u201d (<a href=\"https:\/\/www.ebrd.com\/work-with-us\/advice-for-small-businesses\/serbia.html\">Advice for Small Businesses\u00a0programme<\/a>), koji podr\u017eava mala i srednja preduze\u0107a povezuju\u0107i ih sa stru\u010dnjacima koji pru\u017eaju savjete i znanje. Program pokriva \u0161irok spektar oblasti uklju\u010duju\u0107i strategiju, operacije, upravljanje kvalitetom, finansijsko izvje\u0161tavanje, energetsku efikasnost i jo\u0161 mnogo toga. Taj program finansira Evropska unija (<a href=\"https:\/\/www.ebrd.com\/who-we-are\/structure-and-management\/shareholders\/european-union.html\">European Union<\/a>) i on ve\u0107 je podr\u017eao stotine preduze\u0107a u Srbiji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jedan od najuspje\u0161nijih trgovaca sportskom odje\u0107om i opremom u Srbiji, Planeta Sport, koji ima vi\u0161e od 100 prodavnica \u0161irom zemlje, imao je dobro uspostavljenu prodajnu mre\u017eu kako u prodavnicama tako i online. Kompanija je zatra\u017eila pomo\u0107 od EU i Evropske banke za obnovu i razvoj (EBRD) kako bi pobolj\u0161ala komunikaciju sa svojim klijentima ulaganjem u [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3165221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[713],"tags":[],"area-of-cooperation":[436],"country":[250],"opportunity-type":[],"class_list":["post-3165418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","area-of-cooperation-ekonomija","country-serbia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca - WeBalkans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webalkans.eu\/bs\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca - WeBalkans\" \/>\n<meta property=\"og:description\" content=\"Jedan od najuspje\u0161nijih trgovaca sportskom odje\u0107om i opremom u Srbiji, Planeta Sport, koji ima vi\u0161e od 100 prodavnica \u0161irom zemlje, imao je dobro uspostavljenu prodajnu mre\u017eu kako u prodavnicama tako i online. Kompanija je zatra\u017eila pomo\u0107 od EU i Evropske banke za obnovu i razvoj (EBRD) kako bi pobolj\u0161ala komunikaciju sa svojim klijentima ulaganjem u [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webalkans.eu\/bs\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\/\" \/>\n<meta property=\"og:site_name\" content=\"WeBalkans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webalkans.eu\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T08:42:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T15:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webalkans.eu\/wp-content\/uploads\/2026\/05\/3-1-37.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeBalkans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webalkans\" \/>\n<meta name=\"twitter:site\" content=\"@webalkans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeBalkans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/\"},\"author\":{\"name\":\"WeBalkans\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/#\\\/schema\\\/person\\\/37696e5e8da00bfff60a5d65a98e366d\"},\"headline\":\"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca\",\"datePublished\":\"2022-07-18T08:42:49+00:00\",\"dateModified\":\"2026-05-05T15:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webalkans.eu\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/3-1-37.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"bs-BA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/\",\"url\":\"https:\\\/\\\/webalkans.eu\\\/bs\\\/eu-and-ebrd-help-serbian-sports-retailer-to-reach-customers-better-2\\\/\",\"name\":\"EU i EBRD poma\u017eu srbijanskoj sportskoj maloprodaji da lak\u0161e dopre do kupaca - 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