{"id":3161473,"date":"2023-06-06T08:40:57","date_gmt":"2023-06-06T08:40:57","guid":{"rendered":"https:\/\/webalkans.eu\/transforming-a-simple-hobby-into-a-thriving-business-2\/"},"modified":"2023-06-06T08:40:57","modified_gmt":"2023-06-06T08:40:57","slug":"transforming-a-simple-hobby-into-a-thriving-business-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/bs\/transforming-a-simple-hobby-into-a-thriving-business-2\/","title":{"rendered":"Transformacija obi\u010dnog hobija u uspje\u0161an posao"},"content":{"rendered":"\nPodr\u0161ka EU osna\u017euje mladu crnogorsku preduzetnicu da osnuje vlastiti posao i proizvodi ekolo\u0161ki prihvatljive igra\u010dke.\r\n\r\n<p style=\"font-weight: 400;\">Jasna Radenovi\u0107 , mlada preduzetnica iz Crne Gore, vodi kreativno preduze\u0107e\u00a0 specijalizovano u proizvodnji eko prihvatljivih igra\u010daka. Sa prebivali\u0161tem u gradu Plav, koji se nalazi u sjeveroisto\u010dnom regionu Crne Gore, Jasna je majka troje djece. Sa populacijom od preko 3.000 stanovnika, Plav je centar op\u0161tine Plav, koja ima vi\u0161e od 9.000 stanovnika. Prije jedne decenije, Jasna je te\u017eila ka tome da njena djeca imaju igra\u010dke od prirodnih materijala. S obzirom na ograni\u010den izbor dostupan u crnogorskim radnjama u to vrijeme, Jasna je do\u0161la na ideju da sama pravi igra\u010dke. \u201eDrvo je bilo lako dostupan materijal u na\u0161em gradu. U po\u010detku sam po\u010dela da pravim igra\u010dke za slaganje, postepeno kroje\u0107i dizajn prema uzrastu i potrebama moje djece\u201c, razmi\u0161lja Jasna. Me\u0111utim, tokom vremena, ova skromna zabava se pretvorilo u ne\u0161to zna\u010dajnije, \u0161to je navelo Jasnu da ga transformi\u0161e u punopravni posao.<\/p>\r\n\r\n\r\n\r\n<h2 style=\"font-weight: 400;\"><strong>&#8220;Danas, pravimo ekolo\u0161ki prihvatljive igra\u010dke od drveta i tkanine, namijenjene djeci svih uzrasta. Na\u0161e igra\u010dke olak\u0161avaju u\u010denje u oblastima kao \u0161to su matematika, prva slova, muzi\u010dke note i geografija. Doprinose razvoju motori\u010dkih sposobnosti i stimuli\u0161u dje\u010diju ma\u0161tu.&#8221;<\/strong><\/h2>\r\n\r\n<p style=\"font-weight: 400;\">Jasna je 2020. godine iskoristila priliku i prijavila se na program pokretanje poslovanja Nacionalnog zavoda za zapo\u0161ljavanje, koji je dobio sredstva Evropske unije i Vlade Crne Gore. Ova finansijska podr\u0161ka omogu\u0107ila joj je da osnuje svoje preduze\u0107e, \u201eTri vuka\u201c. &#8220;Danas, pravimo ekolo\u0161ki prihvatljive igra\u010dke od drveta i tkanine, namijenjene djeci svih uzrasta. Na\u0161e igra\u010dke olak\u0161avaju u\u010denje u oblastima kao \u0161to su matematika, prva slova, muzi\u010dke note i geografija. Doprinose razvoju motori\u010dkih sposobnosti i stimuli\u0161u dje\u010diju ma\u0161tu,\u201c obja\u0161njava Jasna.<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Osim granta EU preko Zavoda za zapo\u0161ljavanje, koji je Jasna upotrijebila za nabavku ma\u0161ina i osnovnih materijala za proizvodnju igra\u010daka, dobila je i zna\u010dajnu mentorsku podr\u0161ku kako bi unaprijedila svoje vje\u0161tine strate\u0161kog planiranja i marketinga. Kroz regionalni projekat pod nazivom \u201ePromovisanje inkluzivnih rje\u0161enja tr\u017ei\u0161ta rada na Zapadnom Balkanu\u201c, koji finansira \u00a0Austrijska razvoja agencija, kancelarija UNDP-a je ponudila mentorsku pomo\u0107 u\u010desnicima programa samozapo\u0161ljavanja. \u201eKako nisam imala prethodnog poslovnog iskustva, nisam bila sigurna na koje proizvode da se fokusiram i kako da se efikasno predstavim na tr\u017ei\u0161tu. Me\u0111utim, dobila sam izuzetnu podr\u0161ku mentora,\u201c ka\u017ee Jasna.<\/p>\n<p style=\"font-weight: 400;\">Dok Jasna te\u017ei da njeni proizvodi postanu za\u0161titni znak Crne Gore, ona priznaje izazove sa kojima se suo\u010davaju \u017eene preduzetnice u zemlji. &#8220;Najizazovniji aspekt je balansiranje li\u010dnih i poslovnih obaveza. Zahtijeva efikasno upravljanje vremenom sa tri dje\u010daka razli\u010ditog uzrasta, osiguravaju\u0107i da se njihovo \u0161kolovanje i vannastavne aktivnosti dobro vode, a istovremeno se razvija posao&#8221;, priznaje Jasna.<\/p>\r\n\r\n<h2 style=\"font-weight: 400;\"><strong>&#8220;Ako ne poku\u0161ate nikada ne\u0107ete znati obim svojih sposobnosti. Uvjerena sam da \u0107ete, kao i ja, dobiti pomo\u0107 i podr\u0161ku od sistema.\u201c<\/strong><\/h2>\r\n\r\n<p style=\"font-weight: 400;\"><strong>O projektu <\/strong><\/p>\n<p style=\"font-weight: 400;\">Program grantova koji ima za cilj podr\u0161ku samozapo\u0161ljavanju i pokretanju biznisa je direktan grant u vrijednosti od 3,5 miliona eura. Sufinansiraju ga Evropska unija i Vlada Crne Gore. Ova inicijativa, poznata kao \u201eProgram grantova za samozapo\u0161ljavanje\u201c, dio je \u0161ireg programa EU-Crna Gora za zapo\u0161ljavanje, obrazovanje i socijalnu za\u0161titu (SOPEES), koji ima ukupno 18 miliona eura iz pretpristupnih fondova EU (IPA II). Realizacija programa se odvija u saradnji sa Ministarstvom za ekonomski razvoj i Ministarstvom finansija i socijalne za\u0161tite, uz podr\u0161ku Delegacije EU u Crnoj Gori.<\/p>\r\n\r\n<p style=\"font-weight: 400;\">Podr\u0161ka \u017eenama u biznisu je klju\u010dna, posebno imaju\u0107i u vidu da one u prosjeku 10 godina svog \u017eivota provode na nepla\u0107eni rad i brigu o doma\u0107instvu. Zna\u010daj ove podr\u0161ke dodatno je nagla\u0161en tokom pandemije COVID-19, pri \u010demu su nepla\u0107eni rad \u017eena i ku\u0107ne obaveze nadma\u0161ile rad mu\u0161karaca za 92%. Nedavno istra\u017eivanje UNDP-a otkrilo je da, dok je 11% \u017eena izjavilo da se obi\u010dno ne bave ku\u0107nim poslovima, udio me\u0111u mu\u0161karcima je mnogo ve\u0107i i iznosi 42%.<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Jasna priznaje postojanje predrasuda prema \u017eenama preduzetnicama, koje ih mogu obeshrabriti da se upuste u vlastite poslovne poduhvate. Ona dijeli svoje iskustvo, navode\u0107i: &#8220;Kada ljudi otkriju da je \u017eena direktorica, \u010desto se postavlja pitanje da li je dorasla izazovu. Me\u0111utim, ostala sam odlu\u010dna da uspijem i prevazi\u0111em takve predrasude. Na sre\u0107u, nisam nai\u0161la na zna\u010dajne prepreke unutar sistema. Naprotiv, svi su bili podr\u0161ka i pomogli.&#8221;<\/p>\n<p style=\"font-weight: 400;\"><\/p>\n<p style=\"font-weight: 400;\">Jasna poti\u010de nezaposlene \u017eene da vjeruju u sebe i prijave se za programe koji promovi\u0161u \u017eensko poduzetni\u0161tvo. Ona \u010dvrsto vjeruje da je preuzimanje inicijative od su\u0161tinskog zna\u010daja, napominju\u0107i: &#8221; Ako ne poku\u0161ate nikada ne\u0107ete znati obim svojih sposobnosti. Uvjerena sam da \u0107ete, kao i ja, dobiti pomo\u0107 i podr\u0161ku od sistema.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podr\u0161ka EU osna\u017euje mladu crnogorsku preduzetnicu da osnuje vlastiti posao i proizvodi ekolo\u0161ki prihvatljive igra\u010dke.<\/p>\n","protected":false},"author":3,"featured_media":3161210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[715],"tags":[],"area-of-cooperation":[503,516],"country":[248],"opportunity-type":[],"class_list":["post-3161473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-ekonomijakonkurentnost-i-rast","area-of-cooperation-ekonomijapodrska-za-poslovanje-malih-i-srednjih-preduzeca","country-montenegro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformacija obi\u010dnog hobija u uspje\u0161an posao - 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