{"id":3160224,"date":"2021-08-27T17:07:25","date_gmt":"2021-08-27T17:07:25","guid":{"rendered":"https:\/\/webalkans.eu\/who-are-you-serbias-new-identity-verification-technology-2\/"},"modified":"2021-08-27T17:07:25","modified_gmt":"2021-08-27T17:07:25","slug":"who-are-you-serbias-new-identity-verification-technology-2","status":"publish","type":"post","link":"https:\/\/webalkans.eu\/bs\/who-are-you-serbias-new-identity-verification-technology-2\/","title":{"rendered":"‘Ko si ti? Nova srbijanska digitalna identifikacija\u2019"},"content":{"rendered":"\nUz podr\u0161ku EU, dva univerzitetska profesora izlaze na tr\u017ei\u0161te van Srbije sa svojom kompanijom za digitalni identitet.\r\n\r\n

Milo\u0161 Milovanovi\u0107 je profesor informatike na Univerzitetu u Beogradu i suosniva\u010d IT kompanije Blinking. Oku\u0161ao se u mnogim vodama tokom svoje karijere: bio je muzi\u010dar, radio voditelj, po\u0161tar, kratko je radio u gra\u0111evinarstvu prije nego \u0161to je postao univerzitetski profesor, a na kraju se ostvario i kao preduzetnik. Milo\u0161evu svestranost u poslovima sve vrijeme prati konstantna ljubav prema tehnologiji i zainteresovanost za pronala\u017eenje na\u010dina na koji ona mo\u017ee promijeniti svijet. Kao nau\u010dnik, u svojim istra\u017eivanjima posve\u0107uje se radu na digitalnom identitetu i biometriji. Kona\u010dno u njegovoj krarijeri, on i njegov prijatelj i kolega, profesor Miroslav Minovi\u0107, odlu\u010duju se da osnuju kompaniju koja \u0107e omogu\u0107iti dru\u0161tvu da na\u010dini neminovan digitalni pomak.<\/p>\r\n\r\n

Ideja za osnivanje kompanije proiza\u0161la je iz potrebe da se mijenja trenutni model ru\u010dnog pribavljanja podataka i dokumenata. Njih dvojica su smatrali da je takav model manjkav i zastario jer pribavlja podatke u fizi\u010dkim prostorijama ili putem nesigurnih i neprovjerenih digitalnih kanala. Na primjer, tokom procesa apliciranja za uslugu, ljudi daju u ruke kopije svojih podataka ili dokumenata svakoj osobi do koje do\u0111e njihova prijava. Milo\u0161 i Miroslav su znali da se ovaj model ne mo\u017ee oduprijeti kra\u0111i informacija, kra\u0111i identiteta i zloupotrebi privatnih podataka, te da je skup u pogledu vremena i novca kojeg utro\u0161e pojedinci i organizacije. Stoga su njih dvojica radili na stvaranju pouzdanog, sigurnog i jednostavnog na\u010dina za potvrdu identiteta.<\/p>\r\n\r\n

\u201eKompanije ve\u0107 godinama tra\u017ee na\u010din da svoje poslovanje okrenu digitalnoj interakciji, ali su im nedostajala adekvatna rje\u0161enja.\u201d<\/strong><\/h2>\r\n\r\n

Nema vi\u0161e \u010dekanja u redovima ispred banaka<\/strong><\/p>\n

Jo\u0161 2017. godine, univerzitetski profesori, Milo\u0161 i Miroslav su se zapitali kada \u0107e nestati redovi ispred ekspozitura banaka i kada \u0107e ljudi zaista po\u010deti da obavljaju poslove “na klik”. Milo\u0161 ka\u017ee da su u njih dvojica samo razvili ne\u0161to \u0161to su sami htjeli da koriste. \u201eKompanije ve\u0107 godinama tra\u017ee na\u010din da svoje poslovanje okrenu digitalnoj interakciji, ali su im nedostajala adekvatna rje\u0161enja\u201c, obja\u0161njava on.<\/p>\n

On dalje govori o tome kako je postojala o\u010digledna potreba za takvim proizvodom na tr\u017ei\u0161tu, i to su prepoznali i klju\u010dni donosioci odluka, ali nije postojala volja da se proizvod predstavi. “Jednostavno nisu bili spremni”, ka\u017ee on, pa su njih dvojica poduzeli alternativne korake kako bi navikli tr\u017ei\u0161te na digitalni ID. Jedan pristup bio je uvo\u0111enje tehnologije dio po dio; drugi je bio promovisanje prednosti tehnologije putem predavanja i prezentacija kako bi se uticalo na kompanije i druge zainteresovane strane da koriste proizvod.<\/p>\n

Na kraju se sav njihov trud isplatio i Blinking je sada vode\u0107a kompanija u Srbiji za digitalnu verifikaciju identiteta i jedna od vode\u0107ih kompanija u regionu. Ali njihove ambicije se nisu tu zaustavile, \u017eeljeli su pove\u0107ati regionalnu prodaju i u\u0107i na EU tr\u017ei\u0161te kao i na globalno. Za to im je bila potrebna podr\u0161ka, koja je do\u0161la iz programa PowerUP koji je finansirala EU, a koji je pokrenut da pru\u017ei podr\u0161ku malim i srednjim preduze\u0107ima (MSP) Zapadnog Balkana da izgrade otpornost na COVID-19 i postanu vi\u0161e prisutni na tr\u017ei\u0161tu.<\/p>\r\n\r\n

\u201cPowerUP je bio jako dobar program koji nam je pru\u017eio vrlo korisne informacije i vje\u0161tine. Za nas je bio najva\u017eniji dio programa koji se odnosi na me\u0111unarodni rast izvan Zapadnog Balkana.\u201d<\/strong><\/h2>\r\n\r\n

O projektu<\/strong><\/p>\n

PowerUP je besplatan program dizajniran za mala i srednja preduze\u0107a i start-up preduze\u0107a koja tra\u017ee nove na\u010dine da privuku kupce i prilagode za njih svoje poslovne modele te za one koji su zainteresovani za strana ulaganja. Program je pokrenula Svjetska banka u novembru 2020. godine, a finansira ga EU u okviru Fonda za razvoj preduze\u0107a i inovacija na Zapadnom Balkanu (WB EDIF), uz podr\u0161ku vode\u0107e konsultantske kompanije Deloitte. U programu je u\u010destvovalo vi\u0161e od 200 drugih kompanija iz Albanije, Bosne i Hercegovine, Kosova, Crne Gore, Sjeverne Makedonije i Srbije, kojim je pru\u017eena obuka u cilju podr\u0161ke daljem rastu kompanija, sposobnosti privla\u010denja investicija i otpornosti na krize tokom pandemije COVID-19.<\/p>\r\n\r\n

Program PowerUP koji finansira EU podr\u017eao je Blinking za nadogradnju brojnih vje\u0161tina: od upravljanja ljudima, do boljeg obra\u0107anja kupcima i marketinga. \u201cPowerUP je bio jako dobar program u kojem smo dobili vrlo korisne informacije i vje\u0161tine. Za nas je bio najva\u017eniji dio programa koji se odnosi na me\u0111unarodni rast izvan Zapadnog Balkana\u201c, ka\u017ee Milo\u0161.<\/p>\n

Blinking trenutno ima 30 stalno zaposlenih i druge spoljne saradnike. \u201eKada govorimo o budu\u0107nosti, \u017eelimo da izgradimo ne\u0161to dugotrajno. Ali siguran sam da moramo biti strpljivi. Moramo i dalje vjerovati da \u010dak i ako dolazite sa Zapadnog Balkana mo\u017eete postati va\u017ean me\u0111unarodni igra\u010d na ovom tr\u017ei\u0161tu. Zato investiramo, unapre\u0111ujemo i razvijamo nove proizvode od kojih \u0107e neki ugledati svjetlo dana do kraja godine. Pratite nas na dru\u0161tvenim mre\u017eama da dobijete najnovije informacije – ka\u017ee Milo\u0161.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uz podr\u0161ku EU, dva univerzitetska profesora izlaze na tr\u017ei\u0161te van Srbije sa svojom kompanijom za digitalni identitet.<\/p>\n","protected":false},"author":3,"featured_media":3159496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[715],"tags":[],"area-of-cooperation":[503,516],"country":[250],"opportunity-type":[],"class_list":["post-3160224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","area-of-cooperation-ekonomijakonkurentnost-i-rast","area-of-cooperation-ekonomijapodrska-za-poslovanje-malih-i-srednjih-preduzeca","country-serbia"],"acf":[],"yoast_head":"\n'Ko si ti? 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